Content Rate Display Adjustment for Online Documents

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Solution Overview

Problem

The display rate of content categories in online documents becomes imbalanced over time, with certain categories being displayed more frequently than others, leading to uneven content presentation.

Innovation Solution

A system and method to adjust the display rate between different content item categories by determining the ratio of display rates of first-party and second-party content, calculating an adjustment factor, and updating the display parameters of the first category to balance the display rates.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Device complexity

If the system displays content from different categories using fixed display parameters, then the implementation is simple, but the display rate becomes imbalanced with certain categories displayed more frequently than others

Engineering Contradiction:

Improvedisplay parameter managementVSAvoiddisplay rate balance

Core Design Contradiction:

Device complexityVSManufacturing precision

Solution Approach 1:

The system monitors the actual display rates of different content categories and uses this feedback to dynamically adjust display parameters. The processor determines whether display rates fall within a target range and modifies parameters accordingly, creating a closed-loop control system that maintains balance without requiring complex preconfiguration

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The system dynamically changes display parameters based on the calculated ratio between actual and target display rates. When imbalance is detected, the processor adjusts parameters such as selection probability or display frequency for specific categories, transforming the system from static to adaptive parameter management

Inventive Principle:

Principle #35Parameter changes

2Manufacturing precision

If the system dynamically adjusts display parameters to maintain balanced display rates, then the content presentation balance improves, but the system complexity increases

Engineering Contradiction:

Improvedisplay rate balanceVSAvoiddisplay parameter management

Core Design Contradiction:

Manufacturing precisionVSDevice complexity

Solution Approach 1:

The system performs self-adjustment by automatically monitoring its own display rates and modifying parameters without external intervention. The processor independently determines imbalance conditions and applies corrections, enabling the system to maintain balance autonomously while keeping the adjustment logic relatively simple

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system applies adjustments only when and where needed - specifically when display rate ratios fall outside the target range. Rather than continuously adjusting all parameters, the system intervenes partially only when imbalance is detected, reducing overall system complexity while maintaining precision

Inventive Principle:

Principle #16Partial or excessive action

Data Source

PatentUS10614491B2Content rate display adjustment between different categories of online documents in a computer network environment

Publication Date: 2020.04.07 GOOGLE LLC

AI summary

The present disclosure discusses the adjustment of a rate of display between different types of content item categories. The system of the present disclosure can determine a content item's rate of display with a first category of content and with a second category of content. The system can determine a relationship between the display rates. If the display rates are outside of a predetermined range, the system can update the display parameters of the content categories.