Content Rating Component Using Search Query Intent Analysis

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Solution Overview

Problem

Conventional content rating systems for media items on sharing platforms are ineffective in accurately determining ratings due to misleading information provided by content creators, leading to incorrect classification of media items as suitable for children when they contain explicit content.

Innovation Solution

A content rating component that analyzes search query data to determine the intent behind user interactions with media items, adjusting content labels based on user engagement metrics and thresholds to ensure accurate rating, thereby correcting misclassifications and improving the reliability of content filtering.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If content creators provide information for content rating, then the rating process is simplified, but the accuracy of content classification deteriorates due to misleading information

Engineering Contradiction:
Improveease of content ratingVSAvoidaccuracy of content classification
Core Design Contradiction:
Ease of manufactureVSMeasurement precision

Solution Approach 1:

The system implements feedback loops where user interaction data (search queries, click-through rates, watch time) is continuously collected and used to re-evaluate and adjust content labels. This feedback mechanism allows the system to correct initial misclassifications that occurred when relying solely on creator-provided information, thereby improving classification accuracy over time while maintaining the simplicity of the initial rating process.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent introduces user interaction data as an intermediary element between the content creator and the content rating system. Instead of directly trusting creator-provided information, the system uses user behavior patterns (search queries leading to content, engagement metrics) as a mediating factor to verify and adjust content labels, effectively filtering out misleading information from creators.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If additional checks are performed to verify content accuracy, then the reliability of content rating improves, but the processing time and complexity increase

Engineering Contradiction:
Improvereliability of content ratingVSAvoidprocessing time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system performs preliminary classification based on creator-provided information, allowing content to be quickly initial-rated without extensive verification. Subsequent user interaction data is then used to validate or correct these preliminary classifications, thereby reducing the time required for initial processing while maintaining reliability through later validation.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system uses user-generated search queries and interaction patterns as self-service verification mechanisms. Instead of requiring manual review or additional active checks, the system automatically leverages user behavior data to verify content appropriateness, reducing processing time while maintaining or improving reliability through crowd-sourced validation.

Inventive Principle:
Principle #25Self-service

3Measurement precision

If user interaction data is analyzed to determine content intent, then the accuracy of content labeling improves, but the system complexity increases

Engineering Contradiction:
Improveaccuracy of content labelingVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system uses the same search query processing and user interaction tracking infrastructure for multiple purposes: both for delivering relevant content to users and for verifying content appropriateness. This multi-functional use of existing data collection and processing systems improves labeling accuracy without requiring separate dedicated verification systems, thereby limiting the increase in overall system complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11403337B2Identifying videos with inappropriate content by processing search logs
Publication Date: 2022.08.02 GOOGLE LLC
  • US11403337B2 patent drawing
  • US11403337B2 patent drawing
  • US11403337B2 patent drawing

AI summary

A method for classifying media content is disclosed. The method includes identifying, by a processing device, a plurality of search results corresponding to a search query, the plurality of search results corresponding to a plurality of media items; identifying, by the processing device, at least one first media item and a second media item of the plurality of media items, the first media item being associated with a first content label, the second media item being associated with a second content label; determining, based at least in part on a first user interaction with the first media item, whether the search query represents a request for media content associated with the first content label; and in response to determining that the search query represents the request for media content associated with the first content label, associating, by the processing device, the second media item with the first content label.