Content Redirection for Overlay-Free Video Viewing

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Solution Overview

Problem

Content overlay in electronic media systems can be distracting to viewers who are not interested in the overlaid content, detracting from their viewing experience.

Innovation Solution

A content direction device redirects secondary content to alternate communication channels based on user preferences, removing it from display and sending it as a message to the viewer's preferred electronic channel.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If content overlay is used to deliver additional information to viewers, then the quantity of information delivered increases, but viewer distraction increases and viewing experience deteriorates

Engineering Contradiction:
Improveinformation deliveryVSAvoidviewer distraction
Core Design Contradiction:
Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The patent extracts the secondary content (ticker, banner, or other overlay information) from the primary video content stream. The content direction device separates the ticker data from the video feed, allowing the video to be displayed without the distracting overlay while the extracted ticker information is delivered through alternative channels such as mobile devices or companion applications.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent introduces a content direction device as an intermediary between the content source and the display device. This intermediary component analyzes the content stream, identifies ticker information, and routes it to appropriate delivery channels. The intermediary also coordinates with companion devices to deliver the extracted information to viewers who may be interested in it.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of time

If content overlay is displayed to provide timely information, then information timeliness improves, but ease of operation for uninterrupted viewing deteriorates

Engineering Contradiction:
Improveinformation timelinessVSAvoiduninterrupted viewing
Core Design Contradiction:
Loss of timeVSEase of operation

Solution Approach 1:

The patent segments the content delivery into two separate channels: the primary video content is delivered through the main display device for uninterrupted viewing, while the ticker information is segmented and delivered separately through alternative channels such as mobile devices, companion applications, or separate display outputs. This segmentation allows viewers to enjoy clean video without overlays while still receiving timely ticker information through their chosen device.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS12368916B2Method and apparatus for redirecting portions of content to alternate communication channels
Publication Date: 2025.07.22 ADEIA GUIDES INC
  • US12368916B2 patent drawing
  • US12368916B2 patent drawing
  • US12368916B2 patent drawing

AI summary

Systems and methods for displaying primary content without any overlaid secondary content, and instead transmitting the secondary content to the viewer as a message through another communication channel. For example, a news banner is removed from display on a viewer's television, and the text of the news banner is encapsulated in a message sent to the viewer's primary social media account. In this manner, the viewer may watch the primary content uninterrupted by the secondary content, and is thus presented with fewer distractions and a potentially more enjoyable viewing experience.