Content Region Expansion for Unified Media Interaction

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Solution Overview

Problem

Existing interaction methods for media content on applications and websites are complex and non-unified, affecting user experience, particularly in presenting and interacting with hidden or partially hidden content.

Innovation Solution

A method and apparatus that present a first and second region in a content presenting page, where the first region expands upon a preconfigured operation, hiding or reducing the second region, allowing full presentation of target content and interactive elements in the first expanded region, enhancing interaction depth and user experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If multiple regions are presented simultaneously in a content presentation page, then more information is displayed, but interaction depth with individual content is reduced

Engineering Contradiction:
Improveamount of content displayedVSAvoidinteraction depth
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The patent implements dynamic region expansion where the first region can be expanded from its initial state to a full-screen state through user interaction. This dynamic transformation allows the system to adapt between displaying multiple regions simultaneously and providing deep interaction with single content, resolving the contradiction between content quantity and interaction depth.

Inventive Principle:
Principle #15Dynamics

2Ease of operation

If the first region is expanded to full screen, then interaction depth with target content is improved, but visibility of other content in the second region is lost

Engineering Contradiction:
Improveinteraction depthVSAvoidvisibility of other content
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent implements periodic switching between expanded state and normal state through user interactions. Users can expand the first region for deep interaction, then contract it back to view other content again. This periodic expansion and contraction allows the system to alternately provide deep interaction and comprehensive content visibility, resolving the contradiction between interaction depth and information completeness.

Inventive Principle:
Principle #19Periodic action

3Ease of operation

If a unified interaction method is implemented across different content types, then ease of operation is improved, but adaptability to specific content requirements is reduced

Engineering Contradiction:
Improveinteraction simplicityVSAvoidcontent-specific interaction
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The patent implements a universal expansion mechanism that works across different content types (images, videos, web pages, etc.) in the first region. The same expansion operation and interaction methods can be applied to various content types, providing ease of operation while maintaining adaptability through the flexible region expansion framework that accommodates different content requirements.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentEP4660769A1Interaction method and apparatus, device, and storage medium
Publication Date: 2025.12.10 BEIJING ZITIAO NETWORK TECH CO LTD
  • EP4660769A1 patent drawingFigure 1
  • EP4660769A1 patent drawingFigure 2
  • EP4660769A1 patent drawingFigure 3A~3B

AI summary

Embodiments of the disclosure provide a method, apparatus and device, and storage medium for interaction. The method includes: presenting a first region and a second region in a content presenting page of a target user, the first region presenting at least a portion of target content; in response to a first preconfigured operation in a content presenting page, expanding the first region as a first expanded region, to cause at least a portion of the second region to be hidden or reduced; and presenting the target content and at least one interactive interface element associated with the target content in the first expanded region. According to the embodiments of the present disclosure, an interaction manner in a content presenting page can be simplified and unified, thereby enhancing the interaction depth, and improving user experience.