Cross-Device Content Retargeting via Automatic Characteristic Matching
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Solution Overview
Problem
Current technologies do not allow for effective retargeting of content from a website to multiple devices, limiting user experience and efficiency in interacting with web pages across different devices.
Innovation Solution
A system and method for retargeting content from a web page to one or more devices by configuring preferences, determining file characteristics, matching these characteristics to suitable devices, and applying specific augmentations, enabling optimized content delivery based on device capabilities and user preferences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If content is delivered to multiple devices without manual preference selection, then user experience and accessibility are improved, but device complexity and content management overhead increase
Solution Approach 1:
The system automatically detects device characteristics (screen size, orientation, capabilities) and autonomously selects appropriate content segments without requiring manual user intervention. The content management system self-configures delivery parameters based on detected device properties, enabling seamless cross-device content distribution while reducing operational complexity for users.
Solution Approach 2:
The system dynamically adjusts content delivery parameters (resolution, format, segment selection) based on detected device characteristics. By changing delivery parameters adaptively rather than using fixed configurations, the system optimizes user experience for each device while maintaining manageable system complexity through automated parameter transformation.
2Productivity
If content is automatically retargeted to multiple devices based on characteristics, then content delivery efficiency is improved, but measurement and detection complexity increases
Solution Approach 1:
The system extracts key device characteristics (screen dimensions, orientation, capabilities) from comprehensive device profiles and uses only these essential parameters for content selection. By taking out and focusing on the most critical characteristics rather than analyzing all device attributes, the system achieves efficient automated retargeting without excessive detection complexity.
Solution Approach 2:
The content is segmented into discrete segments that can be independently selected and delivered to different devices based on their characteristics. This segmentation enables the system to match specific content segments to specific device characteristics efficiently, improving delivery productivity while simplifying the detection-measurement process through structured content organization.
3Manufacturing precision
If content segments are selectively delivered to appropriate devices, then content relevance and quality are improved, but device complexity and configuration requirements increase
Solution Approach 1:
The content management system performs self-configuration by automatically detecting device characteristics and selecting appropriate content segments without requiring manual configuration on each device. This self-service approach ensures high content relevance and quality matching while eliminating the need for users to configure preferences, thereby reducing overall system complexity.
Solution Approach 2:
The system uses a universal content delivery framework that handles multiple device types and characteristics through a single unified process. Rather than requiring device-specific configurations, the universal framework adapts to different devices automatically, improving content quality through standardized matching algorithms while reducing configuration complexity across the board.
Data Source
AI summary
A tool for retargeting content from a web page to one or more devices. The tool issues, by one or more computer processors, a request to configure preferences for retargeting content from the web page. The tool receives, by one or more computer processors, a file from a first device. The tool determines, by one or more computer processors, at least one characteristic of the file. The tool matches, by one or more computer processors, the at least one characteristic of the file to an additional device. The tool outputs, by one or more computer processors, the file to the additional device.