Website Content Scoring Using Survey Feedback and Weighted Metrics

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Solution Overview

Problem

Existing web site optimization methods focus on improving visibility but fail to enhance desired visitor interactions and outcomes, lacking comprehensive evaluation and guidance for content effectiveness.

Innovation Solution

A system that generates scores for web site content by aggregating user survey results, integrating metrics, and applying weighting factors to evaluate elements like discoverability, accuracy, relevance, usefulness, and influence, providing tailored recommendations for content improvements.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If SEO means are used to tweak or modify text or pictures on a webpage, then the web site visibility is improved, but the desired results from visitors to the web site are not improved

Engineering Contradiction:

Improveweb site visibilityVSAvoidvisitor interaction effectiveness

Core Design Contradiction:

Loss of informationVSReliability

Solution Approach 1:

The patent segments the evaluation of content effectiveness into multiple distinct dimensions including discoverability, accuracy, relevancy, usefulness, and influence. Each dimension is scored separately using standardized metrics, allowing comprehensive assessment of both visibility and visitor interaction effectiveness independently rather than as a single unified measure.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system implements feedback mechanisms by collecting and analyzing user survey results, behavioral data, and engagement metrics to continuously evaluate content effectiveness. This feedback loop enables identification of specific areas where SEO improvements have not translated to desired visitor outcomes, allowing targeted content modifications.

Inventive Principle:

Principle #23Feedback

2Measurement precision

If comprehensive content evaluation metrics are integrated across multiple content types and domains, then content effectiveness assessment is improved, but system complexity increases

Engineering Contradiction:

Improvecontent effectiveness assessmentVSAvoidsystem complexity

Core Design Contradiction:

Measurement precisionVSDevice complexity

Solution Approach 1:

The patent employs a universal scoring framework that can evaluate multiple content types (articles, videos, infographics, etc.) across different domains using the same core metrics and evaluation structure. This multi-functional approach maintains measurement precision while avoiding the need for separate complex evaluation systems for each content type.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system manages complexity by standardizing evaluation parameters across all content types while allowing weightings and specific metric applications to change based on content domain and type. This enables comprehensive assessment through consistent methodology with flexible adaptation to different contexts.

Inventive Principle:

Principle #35Parameter changes

3Measurement precision

If user survey results and behavioral data are collected and aggregated, then content score accuracy is improved, but data processing time and resources increase

Engineering Contradiction:

Improvecontent score accuracyVSAvoiddata processing time

Core Design Contradiction:

Measurement precisionVSLoss of time

Solution Approach 1:

The patent implements preliminary action by pre-defining evaluation metrics, scoring criteria, and data collection templates before surveys and data gathering begin. This preparation ensures that data is collected in a standardized format from the outset, reducing the need for extensive post-processing and aggregation work.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system replaces manual data processing and aggregation with automated computational methods. Algorithms automatically collect, aggregate, and calculate content scores from survey results and behavioral data, significantly reducing processing time and resource requirements compared to manual analysis.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS20260030133A1Content analysis and scoring system and method

Publication Date: 2026.01.29 JONES COLLEEN PETIT

AI summary

A system and related methods for analyzing and generating a score for web sites containing content, and providing recommendations and guidance for content modifications and additions. The system provides and receives content survey results from users or viewers of a site, aggregates the content survey results, integrates metrics for multiple content types and domains, and generates a content score for each content type and domain. A summary or aggregate score based upon the scores for each content type and domain also is calculated. The scores can be presented or displayed in a dashboard, graphic interface, report, or other means.