Content Segment Replacement for Expired Broadcast Personalization

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Solution Overview

Problem

Existing broadcast content systems fail to provide customized content that remains relevant over time, as they are not tailored to individual consumers and can become outdated when viewed after the original broadcast.

Innovation Solution

A method and system for receiving user data to determine content expiration conditions, replacing segments with new content based on these conditions, and transmitting the updated content to user devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If broadcast content is made available to a large audience through traditional broadcasting, then the content can be accessed by many users at the time of broadcast, but the content becomes outdated when viewed after the original broadcast and is not customized to individual consumers

Engineering Contradiction:

Improvecontent customizationVSAvoidcontent relevance

Core Design Contradiction:

Adaptability or versatilityVSLoss of information

Solution Approach 1:

The content is divided into segments with expiration conditions, allowing selective replacement of outdated portions while maintaining overall content structure. This enables customization without requiring complete content redelivery.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system dynamically replaces content segments based on expiration conditions and user-specific criteria, transforming static broadcast content into adaptive, personalized content that remains relevant over time.

Inventive Principle:

Principle #15Dynamics

2Reliability

If content segments are replaced based on expiration conditions, then content relevance is maintained, but system complexity increases due to segment management and replacement logic

Engineering Contradiction:

Improvecontent relevanceVSAvoidsegment management system

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

Expiration conditions are predetermined and embedded in content segments before delivery. This preliminary structuring simplifies runtime management by automating replacement decisions based on pre-established criteria rather than requiring complex real-time analysis.

Inventive Principle:

Principle #10Preliminary action

3Adaptability or versatility

If content is customized to individual consumers, then personalization is achieved, but the content becomes outdated more quickly requiring frequent updates

Engineering Contradiction:

ImprovepersonalizationVSAvoidcontent freshness

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system implements periodic content segment replacement based on expiration conditions, automatically refreshing personalized content at appropriate intervals to maintain relevance without requiring continuous manual intervention.

Inventive Principle:

Principle #19Periodic action

Data Source

PatentUS20260032165A1Content segment detection and replacement

Publication Date: 2026.01.29 COMCAST CABLE COMM LLC

AI summary

Methods and systems for providing content are disclosed. One method can comprise receiving a request for content comprising at least a first segment. The method can also comprise determining an expiration condition of the first segment, and replacing the first segment with a second segment based on the expiration condition. The method can also comprise providing the second segment to a user or a device.