Content Selection Using Linked Resource Entities
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Solution Overview
Problem
Existing content presentation systems fail to effectively select and deliver relevant third-party content to users by solely relying on selection criteria associated with a resource, without considering entities linked to or from other resources, leading to irrelevant content placement.
Innovation Solution
A method that identifies entities associated with linked resources, uses these entities to augment or filter selection criteria, and determines content items for presentation, enhancing relevance by considering the content context from multiple resources.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If content selection relies solely on selection criteria associated with a single resource, then the system complexity is low, but the content relevance to users deteriorates
Solution Approach 1:
The patent combines multiple selection criteria from different resources (first resource and second resource) into a unified enhanced selection criteria set. This merging process integrates entity information from linked resources with the original selection criteria, allowing the system to consider contextual information from multiple sources simultaneously to improve content relevance.
Solution Approach 2:
The patent adds a new dimension to the selection process by incorporating entity information from linked resources. Instead of selecting content based only on direct criteria from the current resource, the system now operates in an expanded dimensional space that includes entities from related resources, enabling more comprehensive and relevant content selection.
2Manufacturing precision
If the system evaluates only the current resource for content selection, then the processing time is short, but the content contextual accuracy deteriorates
Solution Approach 1:
The patent performs preliminary action by pre-evaluating and extracting entity information from linked resources before the main content selection process. This preliminary processing of contextual information from second resources allows the system to have ready-to-use entity data when making selection decisions, improving contextual accuracy without significantly increasing overall processing time.
Solution Approach 2:
The patent introduces entities from linked resources as intermediary elements that bridge the gap between the current resource and the content selection process. These intermediary entity information serve as mediating data that enhances the selection accuracy by providing additional contextual context without requiring direct evaluation of all linked resources in depth.
3Adaptability or versatility
If selection criteria are expanded to include entities from linked resources, then the content relevance improves, but the criteria complexity increases
Solution Approach 1:
The patent segments the selection criteria into distinct components: original selection criteria from the first resource and enhanced selection criteria derived from second resources. This segmentation allows the system to manage complexity by processing and organizing criteria in separate, manageable portions while maintaining the ability to adapt to different content contexts through the integrated enhanced criteria.
Data Source
AI summary
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content to a user. A method includes: identifying a first resource, the first resource including one or more links to second, other resources and at least one slot for filling with third party content, wherein first selection criteria are associated with a first slot of the at least one slots; determining for at least one of the second other resources entities associated therewith, including evaluating a page associated with the second other resource to identify entities that are associated with content presented on the page; using the determined entities to either augment or filter the first selection criteria producing enhanced selection criteria; and determining one or more content items for presentation to a user in the first slot, wherein determining includes using the enhanced selection criteria to identify the one or more content items.