Content Slot Aspect Ratio Adjustment for Orientation Mismatch
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Solution Overview
Problem
Existing content selection servers face challenges in optimizing display screen utilization by either filtering out content items that do not match the content slot size or aspect ratio, leading to reduced inventory and immersive experience, or resorting to computationally expensive video processing, which results in data loss.
Innovation Solution
The system adjusts the aspect ratio of the content slot on the client device to match the display orientation of the selected content item, allowing any content item to be selected without requiring a prior size or orientation match, thereby optimizing display area usage and reducing resource consumption.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Manufacturing precision
If the content selection server filters out content items that do not match the content slot size or aspect ratio, then the display quality and immersion are improved, but the content inventory is reduced
Solution Approach 1:
The patent changes the aspect ratio parameter of the content slot dynamically to match the selected content item, rather than filtering content items based on fixed slot parameters. This allows any content item to be displayed by adjusting the slot's aspect ratio, thus maintaining full content inventory while ensuring display quality.
2Adaptability or versatility
If the content selection server performs video processing to adjust content items to match the content slot, then the display compatibility is improved, but the computational resources and processing time are increased
Solution Approach 1:
Instead of transforming the content item to match the content slot (traditional approach), the patent inverts the approach by transforming the content slot's aspect ratio to match the content item. This avoids computationally expensive video processing while achieving the same display compatibility.
3Adaptability or versatility
If the content selection server stores multiple sizes of the same content item, then the display adaptability is improved, but the storage requirements are increased
Solution Approach 1:
The patent makes the content slot universal by enabling it to adapt its aspect ratio to any content item, eliminating the need to store multiple versions of the same content item in different sizes. A single content item can be displayed in any slot configuration, achieving display adaptability without increased storage requirements.
Data Source
AI summary
The present disclosure describes techniques for optimizing screen utilization of a content item displayed on a client device. The method can include receiving, from a client device, a request for content including one or more parameters corresponding to a content slot. The method can include determining that a first display orientation of the content item does not match a second display orientation of the content slot. The method can include transmitting, responsive to determining that the first display orientation of the content item does not match the second display orientation of the content slot, the content item and instructions that when executed, cause the client device to adjust an aspect ratio of the content slot based on the first display orientation of the content item.