Content-Specific Video Ad Insertion via Visual Analysis
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Solution Overview
Problem
Existing methods for selecting and displaying video advertisements are limited by their intrusive nature, lack of relevance to the content being advertised, and inability to seamlessly integrate with the programming, leading to viewer dissatisfaction and missed opportunities for advertisers.
Innovation Solution
A system and method for providing content-specific video advertising by analyzing the visual content of video programs to generate and insert tailored advertisements, allowing for dynamic insertion or appending of ads that match the program's attributes and viewer preferences, enabling seamless integration and viewer control over ad requests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If video advertisements are inserted at regular intervals into television programs to maximize advertising reach, then advertising revenue is increased, but viewer engagement with the programming deteriorates due to frequent interruptions
Solution Approach 1:
The patent applies local quality by making advertisements content-specific rather than generic. Advertisements are tailored to match the visual content and context of the program segment they follow, creating localized relevance that enhances viewer engagement while maintaining advertising effectiveness. This resolves the contradiction by making ads relevant to specific program contexts rather than using uniform ad placements.
Solution Approach 2:
The patent implements dynamics by enabling real-time generation and insertion of advertisements based on detected visual content. The system dynamically analyzes program content and generates appropriate advertisements on-the-fly, allowing ad content to adapt to the program rather than following a fixed schedule. This dynamic approach maintains viewer engagement while maximizing advertising reach.
2Quantity of substance
If commercial breaks are synchronized with plot breaks or natural pauses in programming to maximize viewer engagement, then advertising effectiveness is improved, but the programming continuity deteriorates due to extended interruptions
Solution Approach 1:
The patent extracts the advertising content from traditional fixed-time breaks and integrates it directly with relevant program segments. By detecting visual content in real-time, the system identifies appropriate moments to insert ads without requiring extended breaks or plot interruptions. This extraction approach maintains programming continuity while improving advertising effectiveness through contextual relevance.
Solution Approach 2:
The patent performs preliminary analysis of visual content to identify suitable advertisement insertion points before actually inserting the ads. The system detects objects, scenes, or activities in the program and pre-determines optimal moments for ad placement, ensuring seamless integration that doesn't disrupt programming continuity. This preliminary action allows for effective ad placement without extended interruptions.
3Measurement precision
If advertisements are selected based on predicted viewer attributes rather than program content, then advertising targeting is improved, but relevance to the programming content deteriorates
Solution Approach 1:
The patent merges advertising targeting with program content analysis by combining viewer attribute prediction with real-time visual content detection. The system considers both what the viewer might be interested in based on their attributes and what is currently being shown in the program, creating advertisements that satisfy both targeting precision and content relevance requirements simultaneously.
Solution Approach 2:
The patent implements feedback by continuously monitoring program content and adjusting advertisement selection based on detected visual elements. The system uses real-time feedback from content analysis to refine ad targeting, ensuring that advertisements remain relevant to both viewer attributes and current program context. This feedback loop resolves the contradiction by maintaining alignment between targeting precision and content relevance.
4Shape
If commercial content is set off from programming using transitions like fade-to-black to clearly separate advertisements, then advertising distinction is improved, but seamless integration with programming deteriorates
Solution Approach 1:
The patent applies parameter changes by dynamically adjusting the visual characteristics of advertisements to match the program content they follow. Instead of using fixed transitions like fade-to-black, the system modifies ad parameters (colors, lighting, style) based on the detected program content, creating seamless visual integration while maintaining adequate distinction between program and advertisement through contextual matching.
Data Source
AI summary
Advertisements may be selected for video programming based on the visual content of the video programming. Where a video stream depicts a consumer good or service in one or more video frames, an advertisement that is consistent with the consumer good or service may be inserted into the video stream following the video frames in which the consumer good or service appears. Such an advertisement may be one of a plurality of existing advertisements, or may be prepared in a native format based on the content of the video stream, and may be seamlessly integrated into the video stream with the same or a similar setting to the video stream. A viewer of a video stream may also request one or more advertisements based on the content of the video stream.