Content Stream Segmentation for Multi-Device Delivery
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Solution Overview
Problem
Current content delivery systems disrupt primary content by displaying secondary content, such as advertisements, on the same device at scheduled breaks, which can be inconvenient for users who prefer to view secondary content on a different device or at a different time.
Innovation Solution
The system allows secondary content to be delivered to a second device with display capabilities, such as a tablet or smartphone, while primary content continues to play on a primary device, such as a television, by providing two separate content streams from the content provider.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If secondary content is displayed on the same device as primary content, then advertising revenue is generated, but user experience is disrupted and content viewing is interrupted
Solution Approach 1:
The patent segments the content delivery system into separate streams: a first content stream for primary content and a second content stream for secondary content. This allows independent delivery and display of each content type on different devices, resolving the contradiction by enabling advertising revenue generation without disrupting the primary content viewing experience.
Solution Approach 2:
The patent extracts the secondary content (advertisements) from the primary content stream and delivers it separately to a second device. This extraction allows the primary content to be viewed without interruptions while still generating advertising revenue through the separate secondary content stream.
2Device complexity
If secondary content is delivered to the same device as primary content, then content delivery is simplified, but user flexibility is reduced
Solution Approach 1:
The system segments content delivery into separate streams that can be independently routed to different devices. This segmentation increases user flexibility by allowing them to choose which device receives which content type, while the overall system architecture remains manageable through standardized streaming protocols.
Solution Approach 2:
The patent implements a universal content delivery framework that can serve multiple devices and content types through a single system. The content provider can deliver primary and secondary content to various devices (televisions, mobile devices, computers) using the same infrastructure, thereby increasing user flexibility without proportionally increasing system complexity.
3Quantity of substance
If secondary content is shown at scheduled breaks, then advertising is delivered effectively, but content viewing continuity is broken
Solution Approach 1:
The patent segments the content consumption experience by delivering primary content continuously to one device while separately delivering advertising breaks to another device. This allows advertising to be delivered effectively without breaking the continuity of primary content viewing, as each device receives its designated content stream independently.
Solution Approach 2:
The patent extracts advertising breaks from the primary content stream and delivers them separately. This extraction ensures that primary content viewing continuity is maintained while still achieving effective advertising delivery through the separate secondary content stream that can be consumed independently.
Data Source
AI summary
Primary content can be provided to a first device, wherein the primary content can comprise at least a first portion and a second portion. A provider can determine a user parameter related to secondary content, interspersed with the first and second portions of the primary content, and can provide the secondary content to a second device instead of to the first device, based on the user parameter. The provider can provide the second portion of the primary content to the first device immediately following the first portion of the primary content.