Automated Content Synthesis and Evaluation System

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Solution Overview

Problem

Current content presentation systems lack efficiency in automatically creating and maintaining high-quality content, such as advertisements, that are relevant and engaging for users, often relying on manual processes and failing to scale effectively.

Innovation Solution

A system comprising a synthesis subsystem that automatically generates content components based on crawled data and metadata, an evaluation subsystem that assesses quality, and a serving subsystem that selects relevant content items, forming a closed-loop feedback system to ensure continuous improvement and relevance.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If manual processes are used to create content, then content quality can be maintained, but productivity and scalability are limited

Engineering Contradiction:

Improvecontent creation rateVSAvoidsystem complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The content creation system is divided into separate functional modules: a synthesis subsystem that generates content components, an evaluation subsystem that assesses quality, and a serving subsystem that delivers content. This segmentation allows automated high-volume content creation while maintaining quality control through specialized evaluation components.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The synthesis subsystem pre-generates content components using crawled data and metadata before they are needed for serving. This preliminary action enables the system to maintain a pool of ready-to-use content, improving productivity by eliminating on-demand generation delays while keeping system complexity manageable through advance preparation.

Inventive Principle:

Principle #10Preliminary action

2Productivity

If automated synthesis is implemented, then productivity increases, but content quality may deteriorate

Engineering Contradiction:

Improvecontent creation rateVSAvoidcontent quality

Core Design Contradiction:

ProductivityVSManufacturing precision

Solution Approach 1:

The evaluation subsystem continuously assesses synthesized content components against quality criteria and provides feedback to the synthesis subsystem. This closed-loop feedback mechanism ensures that automated content generation maintains quality standards by identifying and correcting deficiencies in synthesized content, preventing quality deterioration despite high productivity.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

Manual content creation and evaluation processes are replaced with automated synthesis and evaluation subsystems. The synthesis subsystem uses algorithms to generate content from crawled data, while the evaluation subsystem automatically assesses quality, replacing human manual processes with mechanical systems that maintain consistent quality at scale.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

3Adaptability or versatility

If content is manually created and maintained, then quality control is possible, but the system cannot scale effectively

Engineering Contradiction:

Improvescaling capabilityVSAvoidcontent maintenance time

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The synthesis subsystem operates continuously to generate content components, and the evaluation subsystem continuously assesses quality, creating an uninterrupted content production pipeline. This continuous operation eliminates idle time between content creation stages, enabling the system to scale efficiently without losing time to manual intervention while maintaining quality control through ongoing evaluation.

Inventive Principle:

Principle #20Continuity of useful action

4Reliability

If evaluation and monitoring systems are added, then content quality is maintained, but device complexity increases

Engineering Contradiction:

Improvecontent quality assuranceVSAvoidsystem structure

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The evaluation and monitoring functions are merged into a unified subsystem that handles both quality assessment and performance monitoring. This consolidation reduces system complexity by combining related functions into a single integrated component rather than adding separate systems, while still maintaining comprehensive quality assurance and reliability.

Inventive Principle:

Principle #5Merging (Combining)

Data Source

PatentUS9792371B1Automatic synthesis and evaluation of content

Publication Date: 2017.10.17 GOOGLE LLC

AI summary

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that includes a synthesis subsystem that automatically creates components for inclusion in a creative. The synthesis subsystem includes one or more modules that receive, as input, crawled content or metadata known or identified by the content serving system, and produce, as an output, a synthesized component for inclusion in a prospective creative. The system further includes an evaluation subsystem that evaluates quality of each of the synthesized components generated by the synthesis subsystem to determine measurable quality as against a baseline quality level. The system further includes a serving subsystem that receives queries and selects relevant content items responsive to the queries including, for a given content item, identification of one or more synthesized components generated by the synthesis subsystem depending on the evaluation of the respective synthesized components by the evaluation subsystem.