Content Token Mediation for Non-Repetitive Targeted Delivery
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Solution Overview
Problem
Existing content delivery networks struggle with varying token requirements across different network service providers, leading to inconsistent and repetitive delivery of secondary content items, such as advertisements, which can frustrate users and depreciate in value.
Innovation Solution
A secondary content management network generates tokens for user devices based on rules provided by network service providers, managing token usage to track and control the delivery of secondary content items, ensuring variety and adherence to user preferences, and facilitating communication between user devices and multiple content delivery networks.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If content delivery networks use tokens to track content delivery, then content tracking and avoidance of repeated delivery is improved, but varying token requirements across different network service providers create system complexity
Solution Approach 1:
The patent introduces a content management network as an intermediary between user devices and multiple content delivery networks. This intermediary handles the token generation and management, translating varying token requirements from different network service providers into a unified token system. The content management network receives tokens from various content delivery networks, manages their lifecycle, and issues appropriate tokens to user devices, thereby eliminating the complexity of directly handling multiple token formats.
Solution Approach 2:
The content management network provides universal token management functionality that works across multiple network service providers and content delivery networks. It generates tokens that can be used with different content delivery networks while maintaining consistency in tracking and avoiding repeated content delivery. This universal approach allows a single token system to serve multiple purposes across different network infrastructures.
2Manufacturing precision
If tokens are generated for each device and application, then content delivery precision is improved, but token generation and management overhead increases
Solution Approach 1:
The content management network performs preliminary token generation and management actions before content delivery occurs. It pre-generates tokens for devices and applications based on established rules and requirements, so that when content delivery is needed, the tokens are already ready to be issued. This preliminary preparation reduces the overhead during actual content delivery operations while maintaining precise tracking and delivery control.
Data Source
AI summary
Systems, apparatuses, and methods are described for generating tokens for user devices to request content items from one or more content delivery networks via networks provided by a network service provider. The tokens may be generated based on rules provided by the network service provider and may indicate whether the content delivery networks have permission to send targeted content items to the user device. Tokens provided to a user device may prevent repeated delivery of the same content item to the user device.