On-Screen Nudge Output Using Content-Type Image Analysis
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Solution Overview
Problem
Existing display devices face challenges in providing appropriate advertisement nudges at the right time and efficiently utilizing system resources to match content characteristics.
Innovation Solution
A display device that determines content characteristics and provides nudge service data by generating image files in a specific format, allowing output of nudge service data on the screen, independent of capture resource availability.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If the display device provides advertisement nudge service by accessing item information through separate medium (Internet), then the nudge service can be provided, but it causes inconvenience to viewers
Solution Approach 1:
The patent merges the nudge service functionality directly into the display device by generating image files from captured screen content. This eliminates the need for separate Internet access and external device interactions, allowing users to view nudge advertisements directly on the display screen without leaving the current viewing context.
Solution Approach 2:
The patent introduces an intermediary mechanism where the display device captures screen images, generates image files, and processes them locally to determine content characteristics and provide nudge services. This intermediary process eliminates the need for direct user actions to access item information through separate mediums.
2Reliability
If the display device determines content characteristics and provides nudge service data, then appropriate advertisement nudges can be provided at appropriate timing, but it requires complex processing to determine content type and generate image files
Solution Approach 1:
The patent performs preliminary actions by capturing screen images at specific intervals during content playback and generating image files in advance. These pre-processed images are then used to determine content characteristics, reducing the complexity of real-time analysis and enabling more reliable nudge service delivery.
Solution Approach 2:
The patent creates a copy of the screen content by capturing images and generating image files that represent the displayed content. These copies are then analyzed to determine content characteristics without requiring complex direct analysis of the original content streams, simplifying the processing requirements while maintaining accuracy.
3Productivity
If the display device generates image files in specific format for content analysis, then nudge service data can be generated based on content type, but it consumes system resources for image processing and format conversion
Solution Approach 1:
The patent changes parameters by converting captured screen images into image files with specific formats suitable for content analysis. This parameter transformation enables efficient processing and storage of content characteristics, improving productivity while managing resource consumption through optimized format selection.
Data Source
AI summary
Disclosed are a display device and an operation method thereof. The display device according to an embodiment disclosed herein may comprise: a memory; a control unit that generates an image file in a first format for a screen of content being played back in response to a content playback command, and controls a first service on the basis of the first format image file to output first nudge service data when the type of the content being played back is first content; and a display that outputs the first nudge service data on one area of the screen of content