Context-Based Ad Filtering via Intermediary Analysis
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Solution Overview
Problem
Current advertising methods on the internet lack effective context-based filtering, leading to advertisements being displayed on inappropriate web pages, which can harm brand reputation and reduce advertiser willingness to pay premium prices for targeted advertising.
Innovation Solution
A system and method that utilize context-based filtering criteria to determine whether to display advertisements on web pages, allowing advertisers to set campaign rules for demographics and content restrictions, with a filter and replacement application executing at the mobile access gateway, website publisher, or ad server to ensure ads are only displayed on suitable content, and optionally providing a secondary advertisement without restrictions if conflicts occur.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If context-based filtering criteria are implemented to prevent advertisements from appearing on inappropriate web pages, then brand reputation is protected and advertiser payment willingness increases, but device complexity and system complexity increase due to the need for filter and replacement applications
Solution Approach 1:
The patent introduces a filter and replacement application as an intermediary component between the advertisement delivery system and web pages. This application acts as a mediator that examines web page content, applies context-based filtering criteria, and selectively blocks or replaces advertisements based on the analysis, thereby protecting brand reputation without requiring complex changes to the core advertising infrastructure
Solution Approach 2:
The system performs preliminary analysis of web page content using web crawlers and context-based filtering criteria before advertisements are delivered. By pre-examining the content and identifying inappropriate pages in advance, the system can prevent mismatched advertisements from being delivered, avoiding the need for complex real-time filtering during the advertisement delivery process
2Reliability
If web crawlers are used to gather information for context-based filtering, then advertising appropriateness improves, but loss of time increases due to the crawling and analysis process
Solution Approach 1:
Web crawlers are used to gather and analyze web page content in advance, before the advertisement delivery process. This preliminary action allows the system to pre-determine which web pages are appropriate for specific advertisements, storing the analysis results for quick retrieval during actual advertisement delivery, thus minimizing time loss during the critical delivery phase
Solution Approach 2:
The system performs content analysis and filtering criterion evaluation beforehand, creating a buffer of pre-processed information. This cushioning effect ensures that when advertisements need to be delivered, the filtering decision can be made quickly based on pre-analyzed data, rather than performing time-consuming analysis in real-time
Data Source
AI summary
A method of delivering advertisements with media content using context based filtering is provided. The method comprises copying a unit of media content and then accessing a first advertisement wherein the first advertisement comprises a first advertisement content and a context based filtering criteria. The method also comprises examining the copied unit of media content using the context based filtering criteria and when the copied unit of media content conflicts with the context based filtering criteria, the copied unit of media content is delivered without the first advertisement content. When the copied unit of media content does not conflict with the context based filtering criteria, the copied unit of media content is delivered with the first advertisement content.