Context Aggregator Access Control for Personalized Advertising
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Solution Overview
Problem
Current telecommunication networks lack efficient mechanisms to aggregate and utilize user context information, such as device presence, location, and preferences, to provide personalized services and secure transactions, while ensuring user privacy and control over data access.
Innovation Solution
A system that aggregates user context information through a context aggregator, allowing controlled access by context consumers, and uses this information for personalized advertisements, context-based authentication, and transaction authorization, while maintaining user privacy through security preferences and authentication engines.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If user context information is aggregated and made accessible to multiple consumers, then service personalization and user experience are improved, but user privacy and security risks increase
Solution Approach 1:
The patent segments user context information into different types (device presence, location, preferences, etc.) and provides selective access to different consumers based on their specific needs and authorization levels. This allows personalized services while protecting sensitive information by only sharing what is necessary for each service context.
Solution Approach 2:
The patent introduces a context aggregator as an intermediary component that sits between user context data and context consumers. This aggregator manages access control, filters information, and provides context data to consumers only according to established security policies and user preferences, thereby protecting privacy while enabling service personalization.
2Reliability
If comprehensive user context information is collected and stored, then transaction authorization accuracy and security are improved, but system complexity and data management requirements increase
Solution Approach 1:
The patent creates a universal context aggregator that serves multiple functions: collecting context information from various sources, storing it in a standardized format, managing security policies, and providing data to multiple different types of consumers (advertisement providers, authentication systems, transaction processors). This multi-functional approach reduces overall system complexity by consolidating what would otherwise require separate systems.
Solution Approach 2:
The patent changes the parameters of context information storage by organizing data into standardized categories and attributes that can be efficiently queried and processed. This structured approach to data organization simplifies data management while maintaining the comprehensive information needed for accurate transaction authorization.
3Productivity
If real-time user context information is provided to advertisement providers, then advertisement relevance and user engagement are improved, but network bandwidth consumption and data transmission overhead increase
Solution Approach 1:
The patent extracts and provides only the specific context information that is relevant to advertisement delivery (such as user location, current activity, device type) while leaving out unnecessary detailed information. This selective extraction reduces data transmission overhead while maintaining advertisement relevance and effectiveness.
Data Source
AI summary
Information, called context information, relating to a current state of a user may be aggregated. In one implementation, the context information may include information that is automatically generated by communication devices of the user and information, submitted by the user, that relates to the user's state. The context information may be used to provide personalized advertisements for the user.