Context-Aware Advertisement Display for Scenario Matching
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Solution Overview
Problem
The matching degree between advertisements displayed by applications and the current scenario of a terminal device is low due to preset advertisement formats and types that do not adapt to changing scenarios.
Innovation Solution
An advertisement display system and method that involves a terminal device detecting user operations and obtaining context information to generate a request for advertisement content that matches the current scenario, using an advertisement server to provide relevant advertisements, and displaying them based on this information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If preset advertisement formats and types are used, then the advertisement display system is simple to operate, but the matching degree between the advertisement and the current scenario is low
Solution Approach 1:
The patent implements dynamic advertisement selection by detecting user operations and context information in real-time. The system dynamically determines advertisement parameters (format, type, content) based on the current scenario, transforming the static preset advertisement system into a dynamic adaptive system that responds to changing user contexts while maintaining operational simplicity through automated detection and selection.
Solution Approach 2:
The system changes advertisement parameters (format, type, content) based on detected context information. By dynamically adjusting these parameters according to the current scenario, the system achieves high adaptability without requiring manual configuration, thus maintaining ease of operation while improving matching degree.
2Adaptability or versatility
If context information detection and dynamic advertisement selection are implemented, then the matching degree between advertisement and scenario is improved, but the device complexity increases
Solution Approach 1:
The terminal device performs self-service by automatically detecting context information and determining appropriate advertisement parameters without external intervention. This self-service mechanism reduces the need for complex external control systems, achieving high adaptability while managing device complexity through autonomous operation.
Solution Approach 2:
The system integrates multiple functions (operation detection, context information acquisition, advertisement parameter determination, and advertisement display) into a unified advertisement display method. This multi-functional approach achieves high adaptability through a single integrated system rather than multiple separate components, thereby controlling overall device complexity.
3Ease of manufacture
If preset advertisement units are used, then the advertisement display system is easy to implement, but the click-through rate and conversion rate are suboptimal
Solution Approach 1:
The system performs preliminary detection of user operations and context information before selecting and displaying advertisements. This preliminary action ensures that the most relevant advertisements are chosen in advance based on the current scenario, improving click-through rates and conversion rates while maintaining ease of implementation through a straightforward detection-selection-display workflow.
Data Source
AI summary
A method includes: a terminal device that detects a first operation of a user, obtains, in response to the first operation, context information corresponding to a current scenario of the terminal device, generates the first advertisement request based on the context information, sends the first advertisement request to an advertisement server, obtains first advertisement information that is fed back by the advertisement server and that indicates first advertisement content, and displays the first advertisement content based on the first advertisement information, where the context information is associated with the first advertisement content.