Context-Aware Content Delivery via Location Triggers
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Solution Overview
Problem
Users of mobile devices face difficulties in easily and quickly accessing context-specific information related to their geographical location, such as transit information or marketing deals, as they need to actively request it from information providers.
Innovation Solution
A Dynamic Content Management Server (DCMS) system that uses programmable triggers like beacons, geofences, and user behavior to deliver targeted content to mobile devices based on location, time, and user context, allowing for automatic or manual activation of content delivery through registration and proximity-based interactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users actively request information from information providers, then they can obtain context-specific information, but the process is not easy and quick
Solution Approach 1:
The system performs preliminary actions by monitoring user location and pre-loading context-specific content (transit information, marketing deals, establishment details) before users explicitly request it. When users enter a geographic area, the system automatically detects their location and delivers relevant content, eliminating the need for users to actively search for information.
Solution Approach 2:
The system enables self-service by automatically delivering context-specific information based on user location without requiring active user requests. The mobile device and information provider work together to autonomously identify relevant content and push it to the user, making the information retrieval process effortless and instantaneous.
2Ease of operation
If the system delivers context-specific content automatically based on location, then user experience is enhanced, but system complexity increases
Solution Approach 1:
The system introduces an intermediary component that acts as a bridge between the mobile device's location data and the information provider's content database. This intermediary layer manages the complexity of matching location context with relevant content, handling the coordination between location monitoring, content selection, and delivery without requiring complex integration at either end.
3Loss of information
If the system monitors and delivers content based on location changes, then relevant content is provided, but energy consumption increases
Solution Approach 1:
The system implements periodic action by monitoring location changes at optimized intervals rather than continuously. The mobile device checks for location changes periodically, and only initiates content delivery when actual location changes are detected that trigger relevant content updates, reducing unnecessary energy consumption while maintaining content relevance.
Data Source
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Figure 2
AI summary
Systems and methods for associating and delivering context-aware content to mobile devices via a programmable trigger that is based upon changes in the mobile device's location. A user's mobile device can interact with trigger-based tracking devices (e.g., Bluetooth beacons, NFC, etc.) which provides location information to the user's mobile device, such location information being relative to the tracking device. Embodiments of the present disclosure also comprise a server that delivers targeted content (e.g., text, graphics, audio, video, etc.) to mobile devices when a user is at a certain geographical location. The content delivered is associated with a context of the user's location which is based in part on the location information received relative to the tracking device. In some embodiments, the content delivery does not require a separate mobile application for the content provider but can be embedded inside transit-related information of a mobile application of a transit agency.