Context-Aware Content Recommendation Engine for Travel Systems

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Conventional travel systems fail to fully utilize relevant user information, resulting in the display of less-relevant content and a sub-optimal user experience by not effectively tailoring content recommendations based on user context and preferences.

Innovation Solution

A travel system that generates personalized and geographically proximate content recommendations using a content engine, which considers context characteristics such as location, time, weather, and user preferences to rank and display relevant content categories and objects, ensuring users receive tailored and relevant information.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If conventional travel systems display content to users, then users can access travel information, but the content relevance is low because user context and preferences are not fully utilized

Engineering Contradiction:
Improvecontent relevanceVSAvoidsystem complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by collecting and analyzing user context information (location, device type, time, weather) and preferences before content selection. The content engine pre-processes this data to create user profiles and context models, enabling it to quickly retrieve and rank relevant content when a user queries, rather than filtering generic content at display time.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system changes parameters by dynamically adjusting content selection based on multiple varying parameters including user location, device type, time of day, weather conditions, and user preferences. The content engine weights and combines these parameters to generate personalized content rankings, transforming static content delivery into a dynamic, parameter-driven system that adapts to changing user contexts.

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If the system tailors content recommendations based on user context and preferences, then content relevance improves, but processing requirements and system complexity increase

Engineering Contradiction:
Improvecontent personalizationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the content delivery process into distinct functional modules: a content engine that handles analysis and decision-making, a database that stores organized user profiles and content metadata, and a display system that presents personalized results. This segmentation allows each component to specialize in specific tasks, making the overall complex system more manageable and maintainable while achieving high adaptability.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The content engine serves as an intermediary between the user's context data and the content database. It mediates by receiving user context and preferences, analyzing this information against stored profiles and content metadata, and selecting appropriate content to display. This intermediary layer abstracts the complexity of personalization logic from both data storage and display functions.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of operation

If the system displays less-relevant content due to insufficient user information utilization, then system simplicity is maintained, but user experience deteriorates

Engineering Contradiction:
Improveuser experienceVSAvoidcontent relevance
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The system implements feedback mechanisms where user interactions with displayed content (clicks, views, selections) are captured and fed back to the content engine. This feedback refines user profiles and adjusts content ranking algorithms over time, continuously improving content relevance and user experience while maintaining system simplicity through automated learning rather than manual intervention.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS10825117B2Content recommendation and display based on geographic and user context
Publication Date: 2020.11.03 SKYSCANNER TECHNOLOGY LTD
  • US10825117B2 patent drawing
  • US10825117B2 patent drawing
  • US10825117B2 patent drawing

AI summary

A travel system generates and provides content recommendations to a user of the travel system. The travel system identifies content categories that are likely to be of interest to the user of the travel system based on context characteristics of the user such as whether the user is a traveler or a local at a particular geographic location. Additionally, the travel system further identifies content objects (e.g., attractions, activities, events, restaurants, businesses, and the like) for each identified content category that are likely to be of interest to the user based on characteristics of each content object. The identified content categories and content objects are provided as content recommendations for display to a user of the travel system, enabling a user to quickly navigate between content categories and content objects within each content category.