Context-Aware Navigation for Wireless Devices
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Solution Overview
Problem
Existing methods for delivering targeted information to mobile wireless devices fail to provide practical and safe navigation options for users on the go, as messages often include generic location information that is not easily actionable while driving or walking, and do not account for the user's mode of transportation.
Innovation Solution
A system that determines the current geographic location and mode of locomotion of a mobile wireless device user, providing customized travel directions tailored to the user's mode of transport, including embedded links for maps and other information, to facilitate safe and efficient navigation to nearby destinations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If generic location information is provided in advertisements, then the advertisement can be delivered to a broad audience, but the information is not actionable or practical for users who are driving or walking
Solution Approach 1:
The system dynamically adapts the navigation information based on the user's current mode of locomotion. By detecting whether the user is walking, driving, or using another mode of transport, the system adjusts the directions and instructions provided in the advertisement message to match the appropriate navigation rules and constraints for that mode.
Solution Approach 2:
The system automatically determines the user's mode of locomotion and generates customized navigation information without requiring manual input from the user. The advertisement message includes embedded links that automatically provide route-specific directions based on the detected mode of transport, eliminating the need for users to manually search for appropriate navigation instructions.
2Ease of operation
If advertisement messages include detailed maps and directions, then users can navigate to destinations, but users driving cannot safely consult the small screen of a cell phone or PDA
Solution Approach 1:
The system uses embedded links as intermediaries to deliver navigation information. Instead of displaying maps and directions directly on the small cell phone screen, the advertisement message contains links that redirect users to external mapping services or navigation applications where the information can be viewed in a more appropriate format and scale.
Solution Approach 2:
The system transitions the navigation information from the two-dimensional constrained space of a cell phone screen to the broader dimensionality of external mapping services and navigation applications. This allows users to access detailed maps and directions on larger, more appropriate displays while receiving the initial navigation prompt through the advertisement message.
3Adaptability or versatility
If advertisement messages are generic rather than personalized, then they can be delivered more broadly, but they are less meaningful and persuasive to individual users
Solution Approach 1:
The system performs preliminary determination of the user's mode of locomotion and location before delivering the advertisement message. By pre-processing this contextual information, the system can personalize the navigation content within the advertisement to match the user's specific situation, making the message more meaningful and persuasive without requiring complex real-time adjustments.
Solution Approach 2:
The system applies different qualities and types of navigation information to different user contexts. Based on the detected mode of locomotion, the advertisement message includes specifically tailored directions and instructions that are appropriate for that mode, creating locally optimized content for each user situation rather than using a one-size-fits-all approach.
Data Source
AI summary
Methods and apparatus are disclosed for delivering targeted information to a mobile wireless device based on proximity of the wireless device to a given destination location. The information may include travel or routing information directing the user of the mobile device to the destination location, and other information concerning the sponsor of a destination. The travel information may be tailored to the mode of locomotion inferred from movement information determined for a mobile wireless device carried by the user.