Context-Aware Promoted Content Suspension in Interactive Applications
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Solution Overview
Problem
Interactive audiovisual content streaming poses challenges in predicting optimal times to suspend user interaction for presenting promoted content without negatively impacting the user experience, as interactive software applications offer varied experiences and cannot be easily paused without adverse consequences.
Innovation Solution
A method and system that obtain a promoted content trigger event from an interactive software application, suspend user interaction, present promoted audiovisual content, and establish a credit to delay interaction suspension, ensuring context-aware and non-disruptive presentation of ads during safe moments in the application, such as when the user's avatar is in a safe location.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If promoted content is presented during interactive software application usage, then advertising revenue is improved, but user experience deteriorates due to disruption of interaction
Solution Approach 1:
The system performs preliminary detection of safe moments in the interactive software application before presenting promoted content. By analyzing game state, user activity patterns, and contextual cues in advance, the system identifies optimal timing windows where interruption is least disruptive, thereby reducing user experience harm while maintaining advertising revenue opportunities
Solution Approach 2:
The system dynamically adjusts the timing and duration of promoted content presentation based on real-time analysis of the interactive software application state. By continuously monitoring user interaction patterns, game progress, and contextual conditions, the system adapts presentation parameters to minimize disruption while maximizing ad effectiveness
2Productivity
If user interaction is suspended for promoted content presentation, then advertising effectiveness is improved, but application functionality deteriorates
Solution Approach 1:
The system verifies that the interactive software application is in a safe state before suspending user interaction. By pre-checking game state conditions, user progress milestones, and potential consequences of interruption, the system ensures that suspending interaction does not compromise application functionality or result in lost progress
Solution Approach 2:
The system implements feedback mechanisms that monitor user interaction patterns and application state in real-time. This feedback allows the system to adjust presentation timing and duration to ensure that suspended interaction periods do not interfere with critical application functions or result in negative user experiences
3Ease of manufacture
If promoted content is presented at predictable break times, then implementation simplicity is improved, but user engagement with content deteriorates
Solution Approach 1:
The system performs preliminary analysis of the interactive software application to identify contextually appropriate moments for promoted content presentation. By analyzing game state, user behavior patterns, and contextual cues in advance, the system determines optimal timing that is neither too frequent nor too predictable, thereby maintaining user engagement while simplifying implementation through automated context detection
Solution Approach 2:
The system changes the timing parameters of promoted content presentation based on detected contextual conditions. By adjusting presentation timing dynamically according to game progress, user activity levels, and contextual cues, the system creates more engaging ad moments that feel natural within the interactive experience rather than disruptive
Data Source
AI summary
A content management system may obtain a promoted content trigger event from an interactive software application based at least partially on content of the interactive software application. A content management system may suspend a user's interaction with the interactive software application based on the promoted content trigger event. A content management system may obtain promoted audiovisual content. A content management system may present the promoted audiovisual content to the user. A content management system may commence the user's interaction with the interactive software application. A content management system may establish a credit based at least partially on the promoted audiovisual content, wherein the credit delays suspension of the user's interaction with the interactive software application during a credit duration.