Context-Aware Promotion Presentation in Information Processing
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Solution Overview
Problem
Existing information processing technologies interfere with the user's ability to obtain service information by pushing promotion information at inappropriate times, leading to a poor presentation effect and user dissatisfaction.
Innovation Solution
An information processing method and apparatus that present service information first, listen to user operations, determine the operation scene, and then display promotion information using matching presentation parameters in the graphical interface of a terminal, reducing interference and improving user experience by integrating promotion information naturally with service information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If promotion information is pushed to user during service information obtaining process, then promotion effect is improved, but user interference increases and normal information obtaining process is affected
Solution Approach 1:
The system performs preliminary actions by listening to operation events before presenting promotion information. It determines the operation scene based on user operations on service information, and only then presents promotion information with matching presentation parameters. This ensures promotion is delivered at the optimal moment when user interest is naturally engaged, avoiding interference during critical information obtaining phases.
Solution Approach 2:
The system dynamically adjusts the presentation of promotion information based on real-time operation scenes. Different operation scenes (browsing, searching, viewing details) trigger different presentation parameters for promotion information. This dynamic adaptation allows the system to maintain promotion effectiveness while adapting to user needs, reducing interference when users are deeply engaged in service information obtaining.
2Speed
If promotion information is presented without considering operation scene, then presentation speed is improved, but presentation effect deteriorates
Solution Approach 1:
The system implements feedback by continuously listening to operation events and using this feedback to determine operation scenes. Based on this feedback, it selects appropriate presentation parameters for promotion information. This feedback loop ensures that promotion presentation is both timely and contextually relevant, achieving both speed and effectiveness.
Solution Approach 2:
The system changes presentation parameters of promotion information based on determined operation scenes. Different scenes (browsing, searching, viewing) correspond to different presentation parameters such as timing, positioning, and duration. This parameter adaptation ensures fast yet effective promotion delivery matched to user behavior context.
Data Source
AI summary
An information processing method and apparatus, a display terminal, and a storage medium are provided. The method includes presenting service information in a graphical interface of an application client running on a terminal. The method further includes listening to an operation event that is a record of operation of the terminal by a user for the service information. The method further includes determining based on the operation event obtained by listening, that an operation performed by the user on the service information corresponds to an operation scene. The method further includes presenting in the graphical interface of the terminal, promotion information by using a presentation parameter matching the operation scene.