Context-Based Interactive Banner for Live Sales Engagement
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Solution Overview
Problem
Current computing environments lack the capability to provide dynamic, context-based live communication between potential customers and sales representatives over the Internet, leading to missed sales opportunities due to static and non-interactive advertisements that fail to account for real-time customer interests.
Innovation Solution
Systems and methods that facilitate live communication by displaying interactive banners on webpages, collecting and analyzing context information to match potential customers with suitable sales representatives, and adjusting advertisement content in real-time based on customer interactions, including the selection of discussion topics and representative assignment.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If static banner-based advertisement is used, then implementation simplicity is maintained, but customer engagement and sales opportunity conversion are reduced
Solution Approach 1:
The patent transforms static banner advertisements into dynamic interactive banners that can change content and behavior based on real-time context. The system collects context information from multiple sources (device type, location, browsing history, time of day) and dynamically adjusts banner content, interaction options, and representative matching to optimize engagement and conversion rates.
Solution Approach 2:
The system implements continuous feedback loops by collecting context information from customer interactions with the banner, analyzing this data in real-time, and using it to adjust subsequent banner presentations and representative assignments. This feedback mechanism enables the system to learn from customer behavior and improve conversion over time.
2Measurement precision
If context information collection and analysis is implemented, then advertisement targeting precision is improved, but system complexity increases
Solution Approach 1:
The patent segments the context information collection and processing system into distinct modular components: context information collection module, context information analysis module, interactive banner content generation module, and representative matching module. This segmentation allows each component to specialize in specific tasks and enables independent optimization and maintenance of each module.
Solution Approach 2:
The system introduces context information as an intermediary element that mediates between the advertisement system and the customer. By collecting and analyzing context information from multiple sources and using it to drive banner content and representative selection, the system creates a bridge that enables precise targeting without requiring direct complex interactions between all system components.
3Reliability
If live communication matching with representatives is implemented, then customer service quality is improved, but response time and operational complexity increase
Solution Approach 1:
The system performs preliminary actions by pre-collecting and analyzing context information about customers before they need representative assistance. It also pre-identifies and matches suitable representatives based on the collected context, so that when live communication is initiated, the matching is already complete or near-complete, significantly reducing assignment time.
Solution Approach 2:
The system uses parameter changes in the context information (such as customer preferences, product interest categories, representative availability status, and skill levels) to dynamically adjust and optimize representative matching. By monitoring and responding to changes in these parameters in real-time, the system maintains high service quality while minimizing assignment delays.
Data Source
AI summary
A computer-implemented method is provided for facilitating live communication between a potential customer and an enterprise in relation to a product. The method includes causing to display, by a computing device on a webpage over a communications network, an interactive banner located on the webpage that includes advertisement content related to the product. The advertisement content includes an offer to the potential customer to communicate live with the enterprise about the product. The method includes adding to the context information, by the computing device, information related to an interaction over the communications network between the potential customer and the interactive banner. The method further includes adjusting, by the computing device over the communications network, the advertisement content in the interactive banner on the webpage if the potential customer accepts the offer. The adjusted advertisement content includes one or more possible discussion topics related to the advertised product customized based on the context information.