Context-Based Subscriber Data Segmentation for Secure Messaging

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Solution Overview

Problem

Current systems for managing subscriber information and sending communications within enterprises lack the ability to effectively utilize subscriber data, requiring burdensome processes and failing to provide adequate security and dynamic information management for targeted electronic communication campaigns.

Innovation Solution

A system and method that utilize attributes within contexts to manage subscriber information, providing access control and enabling the selection of recipients based on specific attributes for personalized and secure electronic message delivery across various communication channels.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If current systems provide security protections for subscriber information, then privacy and security are improved, but the ability to effectively utilize subscriber data and provide dynamic information is worsened

Engineering Contradiction:
ImprovesecurityVSAvoidability to utilize subscriber data
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

The system segments subscriber information into different contexts (e.g., marketing context, sales context, support context) with different access permission levels. This allows selective disclosure of data based on user roles while maintaining overall data security and privacy.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different users or organizational units are granted different levels of access to subscriber information based on their specific needs and roles. The system provides localized access control where each user sees only the relevant attributes needed for their function, optimizing both security and usability.

Inventive Principle:
Principle #3Local quality

2Reliability

If current systems require users to utilize scripts or burdensome activities, then security is maintained, but ease of operation and productivity are worsened

Engineering Contradiction:
ImprovesecurityVSAvoidease of operation
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The system automatically determines user permissions and filters subscriber data based on organizational unit roles and user attributes. Users can directly query and work with relevant subscriber information without manually configuring access rules or executing complex security scripts, significantly improving ease of operation while maintaining security.

Inventive Principle:
Principle #25Self-service

3Ease of operation

If current systems provide basic access to subscriber information, then ease of operation is improved, but the ability to provide dynamic and targeted communications is worsened

Engineering Contradiction:
Improveease of operationVSAvoiddynamic information
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The system dynamically determines which subscriber attributes are visible and accessible to each user based on their organizational unit, role, and context. This dynamic information filtering enables users to access comprehensive data when appropriate while automatically restricting access to sensitive information, providing both ease of operation and rich dynamic information capabilities.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS9338121B2System and method for managing a messaging campaign within an enterprise
Publication Date: 2016.05.10 SALESFORCE INC
  • US9338121B2 patent drawing
  • US9338121B2 patent drawing
  • US9338121B2 patent drawing

AI summary

A method and system for managing a messaging campaign within an enterprise are disclosed. Such a method includes generating with a server a user interface, the interface being configured to allow a user to select a recipient list based upon one or more contextual attributes stored in a database, wherein the contextual attributes are based upon the interaction of one or more recipients with external systems. The method also includes selecting a recipient list using the user interface based upon a set of contextual attributes, generating electronic messages within a message campaign, and sending the electronic messages to recipients on the recipient list.