Context-Based Commerce Options for Post-Event Sales
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Solution Overview
Problem
Existing marketing methods fail to present sales opportunities for related products and services immediately after events, such as movie screenings, when audience emotions are highest, leading to reduced sales due to delayed timing.
Innovation Solution
A system and method for event context-based commerce on mobile devices, which uses sensors to identify the event and provide targeted commerce options through a mobile application, allowing for immediate post-event purchases by analyzing audio, visual, and location data to offer relevant products and services.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of time
If traditional marketing methods (e-mail, direct mail, social networking) are used to promote related products and services, then marketing coverage is achieved, but the timing is delayed until a considerable amount of time has passed since the end of the event, causing audience emotions to wane and sales to decrease
Solution Approach 1:
The system performs preliminary action by detecting the event conclusion through audio analysis (clapping patterns) and immediately presenting commerce options before the audience leaves the venue. This captures the moment when audience emotions are still high and receptivity to commercial messages is maximized, eliminating the time delay inherent in traditional marketing methods
Solution Approach 2:
The system uses feedback from real-time audio sensor data to detect when an event has concluded (through clapping analysis) and dynamically triggers the presentation of commerce options. This feedback mechanism ensures timing is precisely synchronized with audience emotional states, presenting offers at the optimal moment rather than using fixed delayed schedules
2Productivity
If commerce options are presented immediately after events while audience emotions are high, then sales effectiveness increases, but existing marketing infrastructure cannot deliver messages at that crucial time
Solution Approach 1:
The system employs self-service by using the mobile device's existing sensors (microphone, camera, GPS) and applications to detect event conclusions and trigger commerce presentations. The device itself performs the detection and delivery functions without requiring complex external marketing infrastructure, leveraging resources already present in the audience member's pocket
Solution Approach 2:
The system achieves universality by using a single mobile device to perform multiple functions: event detection through audio/clap analysis, location tracking via GPS, personalization through user profile data, and commerce option delivery. This multi-functional approach eliminates the need for separate specialized marketing infrastructure while achieving immediate post-event engagement
3Adaptability or versatility
If generic marketing messages are sent to audiences, then broad coverage is achieved, but personalization and contextual relevance are lost, reducing conversion rates
Solution Approach 1:
The system applies local quality by personalizing commerce options based on individual user profiles, event context, and location data. Each user receives customized offers relevant to their specific event attendance and preferences rather than generic messages, increasing relevance and conversion probability while maintaining efficient one-to-one communication
Data Source
AI summary
There is provided a system and method for providing context-based limited availability commerce options. There is provided a method comprising receiving a sensor data sample corresponding to a segment for an event, matching the sensor data sample to a media record in a media database, the media record including an identity of the event, generating an advertising campaign of limited availability commerce options using a context including the identity of the event and a location of a device, and presenting the advertising campaign on a display of the device. When the event corresponds to a theatrical movie showing, the segment may correspond to the first few measures of a song for an end credit roll, and the sensor data sample may be recorded from a microphone. The commerce options may be limited based on time, location, demographics, user or group participation, and other criteria.