Context-Dependent Search Activities for User Engagement
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Solution Overview
Problem
Current search systems fail to engage users effectively, leading to quick abandonment of search results pages once relevant information is found, lacking entertainment and incentives for users to remain on the platform.
Innovation Solution
Implementing search-related activities that are context-dependent, such as games and competitions, to enhance user interaction, including instant win games, riddle games, search query competitions, link location games, guessing games, link collection competitions, chain-type riddle games, and elimination-type riddle competitions, which are integrated into the search results page to encourage longer user engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If a structured search results page with links and advertisements is provided, then search functionality is delivered, but user engagement and time spent on the page are insufficient
Solution Approach 1:
The patent combines the traditional search results page with game activities and interactive elements. The search results interface is merged with game canvases, allowing users to both search for information and play context-relevant games simultaneously on the same page, thereby increasing user engagement without compromising search functionality
Solution Approach 2:
The search results page is transformed into a multi-functional interface that serves both as an information retrieval system and as an entertainment platform. By integrating multiple game types ( trivia, word search, bingo, etc.) that relate to the search context, the page becomes universal in its functionality, catering to both information needs and entertainment desires
2Duration of action of moving object
If search-related games and activities are integrated into the search results page, then user engagement increases, but device complexity and interface structure become more complex
Solution Approach 1:
The interface is segmented into distinct functional zones: a search results section for information delivery and game sections for entertainment. Each game type has its own designated area with specific controls and displays. This segmentation allows the complex interface to be organized into manageable, independent modules that can be activated or deactivated based on user preference
Solution Approach 2:
The interface dynamically adapts based on user interactions and search context. Games are selectively presented based on the search query and user behavior. The interface can transition between showing primarily search results, primarily games, or a combination, allowing the system to maintain simplicity when games are not needed while providing complexity when user engagement is desired
Data Source
AI summary
According to one aspect of the present invention, a method of actively engaging a user of a search system can include receiving from the user a search query for a search of a corpus of information and providing the user with search results for the search. The user can also be prompted to participate in a search-related activity wherein at least one aspect of the search-related activity is dependent on a context of the search. User input for performing the search-related activity can be accepted and an activity response can be provided to the user.