Context-Relevant Media Overlays for Mobile Image Augmentation
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Solution Overview
Problem
The increasing number of digital photographs and videos taken with mobile wireless devices has outpaced those taken with dedicated cameras, necessitating improved experiences in mobile wireless digital photography and videography, particularly through context-relevant media augmentation.
Innovation Solution
A media overlay publication system that generates and applies context-relevant media overlays to images or videos based on geographic location, user context, and other contextual information, allowing users and merchants to upload, select, and bid on overlays, which can include audio, visual content, and visual effects, and are delivered via a client-server architecture.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If mobile wireless devices are used to take photographs and videos, then accessibility and convenience are improved, but image and video quality deteriorate compared to dedicated cameras
Solution Approach 1:
The patent introduces media overlays as an intermediary layer that enhances mobile-captured media with additional contextual information (location, time, events, merchant content). This mediator compensates for the inherent quality limitations of mobile devices by adding value through supplementary data layers rather than attempting to improve the core capture quality.
Solution Approach 2:
The patent creates a composite media product by combining the base mobile-captured image/video with multiple overlay layers containing different types of information (geographic data, temporal data, event data, merchant content). This composite structure allows the final output to exceed the quality and information content of the original mobile capture.
2Adaptability or versatility
If context-relevant media overlays are generated and applied, then user experience and content relevance are improved, but system complexity increases
Solution Approach 1:
The patent segments the media enhancement system into distinct functional modules: overlay generation module, overlay application module, and multiple independent data sources (geographic information, temporal information, event information, merchant content). Each module handles a specific aspect of context relevance, making the overall complex system manageable through functional decomposition.
Solution Approach 2:
The patent creates a universal media overlay system that can apply multiple types of contextual enhancements (location-based, time-based, event-based, merchant-sponsored) through a single integrated platform. This multi-functional approach allows the system to handle diverse context-relevance requirements without requiring separate specialized systems for each type of enhancement.
3Quantity of substance
If multiple media overlays from different sources are integrated, then content richness and personalization are improved, but information management complexity increases
Solution Approach 1:
The patent implements a nested structure where multiple layers of media overlays (geographic, temporal, event, merchant content) are integrated into a single unified overlay package that is applied to the base media. This nesting approach allows rich multi-source content to be managed as a cohesive layered structure, simplifying information management by providing a hierarchical organization rather than requiring parallel management of multiple independent content streams.
Data Source
AI summary
Systems and methods are presented that provide for receiving, at a media overlay publication system from a first client device, content to generate a media overlay, and generating the media overlay using the content received from the client device. The generated media overlay is stored in a database associated with the media overlay publication system and associated with a first characteristic of the content received from the first client device. The media overlay is provided to a second client device when a second characteristic of context data associated with the second client device correlates to the first characteristic for the media overlay, causing a display of the media overlay on a user interface of the second client device.