Context Object Profile for Symmetrical Object Matching
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Solution Overview
Problem
Existing targeting technologies fail to account for varying user circumstances, leading to inefficient and non-effective matching of objects, such as advertisements, as they do not consider changes in user tastes and desires based on different scenarios.
Innovation Solution
A system that implements symmetrical object profiles and context object profiles to manage and match objects by establishing contextual boundary parameters, filtering transactions, and generating a context object profile based on attribute valuations of filtered object profiles, thereby considering the situational context for more accurate matching.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional targeting methods are used to match objects to users, then the system is simple to operate, but the matching accuracy deteriorates because it does not account for varying user circumstances and contexts
Solution Approach 1:
The patent segments the user profile into multiple contextual profiles, each representing different situations or contexts (e.g., home context, work context, travel context). Each contextual profile contains user attributes relevant to that specific context, allowing the system to match objects more accurately by considering the current context rather than using a single static profile.
Solution Approach 2:
The system dynamically updates and selects contextual profiles based on the current situation. The contextual profile manager monitors user behavior, location, time, and other factors to determine which contextual profile is most relevant, enabling the matching system to adapt to changing circumstances in real-time rather than relying on a fixed profile.
2Adaptability or versatility
If a single static user profile is used for targeting, then the system complexity is low, but the adaptability to different user circumstances deteriorates
Solution Approach 1:
The user profile is segmented into multiple contextual profiles, each capturing user characteristics for specific situations. The contextual profile manager creates and maintains these separate profiles, allowing the system to adapt to different circumstances by selecting the appropriate profile without requiring a completely complex redesign of the entire system.
Solution Approach 2:
The contextual profile manager acts as an intermediary between the raw user data and the matching system. It collects contextual information, manages the multiple profiles, and selects the appropriate profile for matching operations, thereby providing adaptability while shielding the matching system from the complexity of profile management.
3Productivity
If contextual profiles are implemented to reflect varying circumstances, then the matching effectiveness improves, but the computational complexity increases due to filtering and processing multiple transactions
Solution Approach 1:
The system performs preliminary actions by pre-processing and storing contextual information in contextual profiles before actual matching operations. Historical data about user behavior in different contexts is analyzed and stored in advance, so that during real-time matching, the system can quickly retrieve and apply relevant contextual profiles without performing complex computations from scratch.
Solution Approach 2:
The patent extracts relevant contextual information from large volumes of transaction data and isolates it into separate contextual profiles. By filtering and extracting only the necessary attributes and patterns from historical transactions, the system reduces computational complexity while maintaining matching effectiveness, as the matching process only needs to process the extracted contextual data rather than the entire raw dataset.
Data Source
AI summary
A method for constructing a context profile within a system implementing symmetrical object profiles. The method includes establishing one or more contextual boundary parameters defining a context within which transactions occur. A plurality of transactions associated with the context is filtered using the contextual boundary parameters to obtain a pool of filtered transactions. Each of the transactions is conducted between at least two objects in the system including a plurality of objects associated with the symmetrical object profiles. An array of filtered objects including objects involved in at least one filtered transaction is established. Each filtered object is defined by a current version of a corresponding object profile and is associated with a corresponding transaction. The method includes generating a context object profile associated with the context that is based on attribute values of filtered object profiles associated with the array of filtered objects.