Context-Aware POS Service Linking for Real-Time Promotion Checkout
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Solution Overview
Problem
Existing point-of-sale systems provide a uniform user experience regardless of the customer context environment, and customer promotions are delivered independently of transactions, requiring manual application by customers.
Innovation Solution
A system and method for delivering contextual services experiences using a services repository, contextual services delivery module, and network to provide personalized services based on context environments, including transactional, display, and authentication services, utilizing a merchant linkage database and context database to tailor promotions and transactions in real-time.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If point-of-sale systems provide a uniform user experience regardless of customer context, then system simplicity is maintained, but customer personalization and service relevance deteriorate
Solution Approach 1:
The system segments customer information into multiple context databases (transaction history, location data, preferences, demographic information) that can be independently managed and queried. This allows personalized service delivery without requiring complete system redesign, as each database segment can be accessed and processed separately by the contextual services delivery module.
Solution Approach 2:
The patent introduces a contextual services delivery module as an intermediary layer between the point-of-sale system and customers. This module processes context characteristics from various databases and delivers personalized promotions and services, thereby enabling customization without directly complicating the core POS transaction processing system.
2Ease of operation
If customer promotions are delivered independently of transactions through mass mailing, then promotion distribution is simple, but customer engagement and manual application requirements increase
Solution Approach 1:
The system performs preliminary actions by pre-processing customer context information and pre-selecting relevant promotions before the transaction occurs. The contextual services delivery module identifies applicable promotions based on stored context characteristics and automatically applies them during checkout, eliminating the need for customers to manually locate and apply coupons at the point of sale.
Solution Approach 2:
The system implements self-service by automatically matching customers with relevant promotions based on their context characteristics without requiring customer intervention. The contextual services delivery module autonomously processes promotion eligibility determination and application, freeing customers from manual promotion management tasks.
3Productivity
If contextual services are delivered in real-time based on context environment, then service relevance and customer experience improve, but data processing requirements and system complexity increase
Solution Approach 1:
The contextual services delivery module is designed as a universal component that handles multiple functions: retrieving context characteristics from various databases, processing promotional eligibility, determining service relevance, and delivering personalized offers. This multi-functional approach consolidates data processing tasks into a single module, managing complexity while enabling real-time contextual service delivery.
Data Source
AI summary
A contextual services delivery system that may deliver different contextual services to a smartphone and/or a POS terminal in response to a context environment, which can provide a user with a customized contextual services experience. In one embodiments, the system may be configured to identify a mobile device of a user entering a store location based on a POS terminal detecting the mobile device. The system can cause a display of an inventory of products for the store location and receive a selection of a product. A payment amount for the product can be displayed on the mobile device. An additional product can be selected based on a context characteristic of the product. An update for the additional product can be displayed on the mobile device. An acceptance of the additional product from the mobile device can be received. The payment amount is modified at the POS terminal.