Context-Sensitive Ad Delivery System for Targeted Audience Engagement
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Solution Overview
Problem
Traditional advertising models, such as interruptive television and internet advertising, often fail to effectively target audiences and lack impact, while product placement advertising is more effective but not widely applicable.
Innovation Solution
A system utilizing peer-generated recommendations and Graditube Videos (GTVideos) indexed by a database, allowing viewers to control ad preferences and enabling sponsors to compensate creators and viewers for unique ad views, providing a targeted and context-sensitive advertising platform.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional interruptive advertising is used, then advertisers can reach a broad audience, but the advertising effectiveness is low due to poor targeting and lack of context
Solution Approach 1:
The patent segments the advertising system into multiple components: a database storing product information and advertisements, a processor that generates recommendations based on viewer profiles, and a delivery mechanism that presents ads in context. This segmentation allows for targeted advertising while maintaining system manageability
Solution Approach 2:
The system dynamically generates advertising recommendations based on real-time analysis of viewer profiles, purchase history, and product availability. The processor continuously updates recommendations as viewer behavior changes, making the advertising system adaptive and context-sensitive
2Productivity
If product placement advertising is used, then advertising effectiveness is improved through contextual integration, but the applicability is limited and cannot be widely implemented
Solution Approach 1:
The patent creates a universal advertising system that can deliver contextualized advertisements across multiple platforms and content types. The processor generates recommendations that can be integrated into various media formats, making the system both context-sensitive and widely applicable
Solution Approach 2:
The patent introduces an intermediary processor that acts as a mediator between the database of products/advertisements and the viewer. This intermediary analyzes viewer profiles and generates contextual recommendations, enabling effective advertising without requiring direct product placement in content
3Reliability
If peer-generated recommendations are used, then advertising credibility is improved, but the system complexity increases due to multiple stakeholders and transactions
Solution Approach 1:
The system enables automatic processing of recommendations and transactions. The processor automatically generates recommendations based on stored profiles and purchase history, and the system handles compensation transactions automatically, reducing the need for manual intervention while maintaining credibility
Solution Approach 2:
The system incorporates feedback loops where viewer responses to advertisements and purchases are fed back into the database, refining future recommendations. This feedback mechanism enhances credibility by ensuring recommendations are based on actual viewer behavior and product performance
4Ease of operation
If viewer control over ad preferences is implemented, then viewer satisfaction is improved, but the difficulty of operating the system increases
Solution Approach 1:
The system performs preliminary actions by pre-processing viewer profiles, purchase history, and product information before advertising delivery. The processor prepares recommendation algorithms in advance, allowing for quick and easy viewer control without real-time computational complexity
Data Source
AI summary
A system and method for managing video sequences and the payment of content online, including an application programming interface (API). The API allows creators of advertisements, sponsors of advertisements, providers of content, and viewers of the advertisements and the content to interact. The system facilitates interaction of the parties to allow users to access content from a content provider in exchange for the user viewing an advertisement that is created by an ad-creator and sponsored by an ad-sponsor. The method receives a request for payment of content, transmits a list that includes a plurality of links to advertisements, transmits an advertisement of interest to the user, and then authorizes payment of the content to the content provider. The system also allows advertisers to reach an ideal audience as users select the advertisements having a particular product or service with which the user is interested.