Context-Sensitive Deeplink Hierarchies for Search Results
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Solution Overview
Problem
Users often face the challenge of finding relevant information within a website after selecting a search result, as the provided search results may not include direct links to the specific information or actions they seek, leading to time-consuming browsing.
Innovation Solution
Generating context-sensitive deeplink hierarchies for websites, which allow for the identification and inclusion of relevant deeplinks in search results based on the user's search query, enabling direct access to the desired information or actions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of time
If traditional search results provide only landing pages to websites, then users can access relevant websites, but users must browse multiple pages to find specific information, increasing time consumption
Solution Approach 1:
The system performs preliminary analysis of website structures and pre-generates deeplink hierarchies before users search. When a user searches, context-sensitive deeplinks are already prepared and immediately presented in search results, eliminating the need for users to browse multiple pages to find specific information.
Solution Approach 2:
The patent introduces context-sensitive deeplinks as an intermediary element between the search query and the website content. These deeplinks act as direct pathways that mediate the user's access to specific information within the website, bypassing the need to navigate through multiple landing pages.
2Ease of operation
If search results include multiple deeplinks to website pages, then users can access specific information directly, but the complexity of generating and managing deeplink hierarchies increases
Solution Approach 1:
The patent segments the website structure into hierarchical nodes and groups, organizing deeplinks in a structured manner. This segmentation allows the system to manage complex website structures by breaking them down into manageable hierarchical components, making the generation and maintenance of deeplink hierarchies more systematic and less complex.
Solution Approach 2:
The system dynamically adjusts parameters such as the number of deeplinks displayed, the depth of the hierarchy shown, and the relevance thresholds based on user context and query specifics. This allows the system to simplify the presentation of complex deeplink hierarchies by adapting the level of detail and complexity shown to match user needs.
3Loss of information
If context-sensitive deeplinks are generated for each search query, then relevance to user needs improves, but the processing time and computational resources required increase
Solution Approach 1:
The system performs preliminary crawling and analysis of website structures to pre-build deeplink hierarchies and associate keywords with nodes before search queries are submitted. This preliminary action stores the structural information and relationships in advance, enabling rapid retrieval and presentation of context-sensitive deeplinks when users search, thus maintaining high relevance while reducing processing time.
Solution Approach 2:
The patent applies local quality by tailoring the deeplink presentation to the specific context of each search query and the particular website structure. Instead of applying a uniform approach to all searches, the system adapts the deeplink hierarchy generation to match the specific characteristics of the target website and the user's query, improving relevance efficiently by focusing computational resources where they are most needed.
Data Source
AI summary
Deeplinks relevant to the context of a search query are included with a search result returned in response to the search query. Deeplink hierarchies may be generated for websites by analyzing web pages within the websites. A deeplink hierarchy for a website includes a hierarchy of nodes with each node including a group of deeplinks to web pages within the website. When a search query is received and a web page result identified, the search query may be employed to identify a relevant node of deeplinks from a deeplink hierarchy for a website corresponding with the web page result. A search result may then be returned for the web page result that includes the identified deeplinks.