Context Server Personalized Point-of-Interest Delivery
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Solution Overview
Problem
Current wireless telecommunication networks provide standardized points-of-interest (PoI) information to all vehicles in a geographic area without consideration for individual vehicle or driver preferences, leading to irrelevant information being displayed to drivers.
Innovation Solution
A context server creates a context bundle that includes both standard and personalized PoI information, using vehicle-specific data to determine which PoIs are most relevant to each driver, and displays them in a highlighted manner, while also collecting feedback on driver behavior to assess campaign effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If standardized PoI information is provided to all vehicles in a geographic area, then the system implementation is simple and uniform, but the information relevance to individual drivers deteriorates
Solution Approach 1:
The patent segments PoI information into two distinct categories: standardized PoI information (provided to all vehicles) and personalized PoI information (tailored to individual drivers based on vehicle-specific data). This segmentation allows the system to maintain simple standardized information delivery while adding personalized information to improve relevance, directly resolving the contradiction between implementation simplicity and information relevance.
2Loss of information
If personalized PoI information is provided to each driver based on vehicle-specific data, then the information relevance improves, but the system complexity increases
Solution Approach 1:
The patent introduces a server as an intermediary component that receives vehicle-specific data from multiple vehicles, processes this data to generate personalized PoI information, and delivers it to the appropriate vehicles. This intermediary approach centralizes the complex processing tasks, allowing individual vehicle systems to remain relatively simple while still receiving highly relevant personalized information.
3Quantity of substance
If all PoI information is displayed to drivers, then complete information coverage is achieved, but driver attention and awareness are reduced due to information overload
Solution Approach 1:
The patent applies local quality by tailoring the information content to each driver's specific needs, preferences, and vehicle characteristics. Instead of providing uniform information to all drivers, the system customizes the PoI information displayed to each driver based on their vehicle-specific data, ensuring that the information is both comprehensive for that individual driver and highly relevant to their specific context, thereby maintaining driver attention.
Data Source
AI summary
Systems and methods described herein may be used to provide users personalized point-of-interest (PoI) information. A context server may cause information, describing PoIs in a particular geographic area, to be sent to a device (e.g., a component of a vehicle, a user device, etc.) communicating with a wireless telecommunication network. The device may individually determine which PoIs to display to the user based on factors such as a current location of the device, an operating status or condition of a vehicle associated with the device, and historical behavior information. The PoIs sent to the vehicles may include a personalized PoI that may be displayed to drivers in a highlighted manner. Additionally, the device may collect driving behavior information relative to the PoIs and/or the personalized PoI and provide the driving behavior information to the context server as feedback.