Contextual Ad Injection System for Web Pages

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Solution Overview

Problem

Current web and mobile device advertising faces challenges such as 'banner blindness,' low ad click rates, lack of analytical standards, and non-personalized ads, leading to consumer dissatisfaction and low revenue for publishers.

Innovation Solution

An improved advertising system that allows users to receive personalized ads, enables merchants to bid on ad placement, and uses data analytics to select ads based on user behavior and context, allowing transactions to be completed without redirecting users from their current page, with features like decaying pricing rules and social media integration for targeted advertising.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If traditional banner ads are displayed on web pages, then advertisers can reach consumers, but consumers ignore the ads due to banner blindness

Engineering Contradiction:

Improvead click rateVSAvoidbanner blindness

Core Design Contradiction:

ProductivityVSObject-affected harmful factors

Solution Approach 1:

The patent applies dynamics by transitioning from static banner ads to dynamic, contextual ad placements that adapt to user behavior and page content. Ads are injected at specific locations within the web page based on real-time analysis of user interactions and page structure, making them more engaging and less likely to be ignored.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The patent introduces an intermediary system (ad injection system) that acts as a mediator between advertisers and consumers. This system analyzes web pages and user behavior, then strategically places ads within the page content rather than as separate banners, effectively bridging the gap between advertising intent and consumer attention.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Object-affected harmful factors

If ads are displayed as separate pop-up windows, then ads are more visible, but users experience interruption and seek ad blockers

Engineering Contradiction:

Improvead visibilityVSAvoiduser experience

Core Design Contradiction:

Object-affected harmful factorsVSEase of operation

Solution Approach 1:

The patent merges ads with the web page content itself, injecting ad elements directly into the page structure rather than displaying them as separate pop-up windows. This integration allows ads to be viewed within the natural flow of the webpage, maintaining visibility while eliminating the disruptive pop-up experience that prompts users to install ad blockers.

Inventive Principle:

Principle #5Merging (Combining)

3Object-affected harmful factors

If interstitial pages are shown before desired content, then ad visibility increases, but user waiting time increases

Engineering Contradiction:

Improvead presentation effectivenessVSAvoiduser waiting time

Core Design Contradiction:

Object-affected harmful factorsVSLoss of time

Solution Approach 1:

The patent applies preliminary action by analyzing web page structure and user behavior patterns in advance to predict optimal ad placement locations. Rather than forcing users to wait for interstitial pages, the system pre-determines where ads should appear within the page content based on previous user interactions and page navigation patterns, allowing ads to be displayed immediately without additional waiting time.

Inventive Principle:

Principle #10Preliminary action

4Productivity

If ads are not personalized, then ad delivery is simple, but ad relevance to consumers is low

Engineering Contradiction:

Improvead delivery efficiencyVSAvoidad relevance

Core Design Contradiction:

ProductivityVSMeasurement precision

Solution Approach 1:

The patent implements feedback mechanisms that continuously monitor user interactions with the web page and ad elements. This feedback data is used to refine ad placement decisions and personalize future ad deliveries, improving ad relevance while maintaining efficient delivery through automated analysis of user behavior patterns and page engagement metrics.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS10235688B2Web and mobile device advertising

Publication Date: 2019.03.19 CLOVER NETWORK INC

AI summary

Techniques and systems for selecting advertisements for dissemination over a network are disclosed. In one embodiment, an advertisement service stores information indicative of offers from merchants, including information indicating an amount of revenue that the offering merchant would be willing to share with the advertisement service if a consumer consummates a transaction with the merchant based on the good or service advertised in the offer. The service computes predicted conversion rates for these offers, and uses the predicted conversion rates and the revenue sharing information to select an advertisement for dissemination according to which advertisement is expected to generate the greatest amount of revenue for the advertisement service. The predicted conversion rate can be based on various features, including physical location of the consumer, the consumer's preferences on a third-party information sharing service, amount of discount reflected in the offer, the customer service rating of the merchant, etc.