Contextual Ad Placement in Virtual Objects for Unobtrusive VR

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Existing methods for inserting advertisements in virtual environments are disruptive and intrusive, failing to provide a natural and unobtrusive way to integrate ads without disturbing user experience.

Innovation Solution

A system that generates virtual objects related to the current environment and overlays contextual advertisements on them, selecting appropriate objects and ads based on user speech and preferences, ensuring seamless integration.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Object-affected harmful factors

If traditional advertisement insertion techniques are used in virtual environments, then advertisements can be displayed, but user experience is disrupted and disturbed

Engineering Contradiction:

Improveuser experience disruptionVSAvoidadvertisement integration capability

Core Design Contradiction:

Object-affected harmful factorsVSAdaptability or versatility

Solution Approach 1:

The patent introduces virtual objects as intermediary carriers that naturally exist within the virtual environment. These objects serve as mediators between the advertisement system and the user experience, allowing ads to be displayed through objects like vehicles, buildings, or items that are already part of the virtual world, rather than inserting ads directly into the environment which would disrupt user interaction.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The advertisement is nested within the virtual object, which itself is nested within the virtual environment. This layered structure allows the advertisement to be contained within an existing object's boundaries, maintaining the integrity of both the virtual environment and the ad display. The virtual object acts as a container that holds the advertisement while fitting naturally into the surrounding virtual world.

Inventive Principle:

Principle #7Nested doll (Nesting)

2Productivity

If advertisements are inserted into virtual environments, then advertising revenue can be generated, but the insertion process becomes complex and intrusive

Engineering Contradiction:

Improveadvertisement insertion efficiencyVSAvoidinsertion process complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The system pre-selects appropriate virtual objects and determines their characteristics (such as surface area, orientation, and environmental context) before advertisement insertion is needed. This preliminary preparation allows the advertisement system to quickly match ads to suitable objects without complex real-time calculations, reducing insertion complexity while maintaining efficiency.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The virtual objects serve multiple functions: they are native elements of the virtual environment, carriers for advertisements, and interactive objects that users can engage with. This multi-functionality eliminates the need for separate advertisement insertion mechanisms, simplifying the overall system architecture while enabling effective ad delivery.

Inventive Principle:

Principle #6Universality (Multi-functionality)

3Measurement precision

If contextual advertisements are selected based on user speech and environment, then ad relevance improves, but system complexity increases

Engineering Contradiction:

Improveadvertisement relevanceVSAvoidcontext analysis complexity

Core Design Contradiction:

Measurement precisionVSDevice complexity

Solution Approach 1:

The system continuously monitors user speech and virtual environment characteristics, using this feedback to dynamically select appropriate advertisements. The feedback loop collects data from speech recognition and environmental sensing, processes this information to determine relevant ads, and updates the advertisement selection in real-time, improving relevance without requiring overly complex analysis systems.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The system analyzes local characteristics of the virtual environment (such as the type of virtual object, its location, and surrounding context) rather than requiring comprehensive analysis of the entire environment. This localized approach to context analysis improves ad relevance for specific situations while reducing the computational complexity required for overall environmental understanding.

Inventive Principle:

Principle #3Local quality

Data Source

PatentUS20250348905A1Systems and methods for inserting contextual advertisements into a virtual environment

Publication Date: 2025.11.13 ADEIA GUIDES INC

AI summary

Systems and methods are described herein for inserting contextual advertisements into a virtual environment. While presenting a virtual environment, a media device receives speech input. The media device selects an advertisement from an advertisement database based on the speech. The media device then determines the current environment of the virtual environment and generates a virtual object that is related to the current environment. The media device overlays the selected advertisement over the generated virtual object and displays the generated virtual object in the virtual environment.