Contextual Application Customization via Content Analysis

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Solution Overview

Problem

Service providers face challenges in maintaining user interest with static or irrelevant content, leading to reduced engagement and revenue, as users tend to visit alternative platforms for more dynamic and relevant experiences.

Innovation Solution

A system and method for delivering context-aware applications that analyze user content requests to customize applications in real-time, integrating context-aware applications into web pages to enhance user interaction and engagement, utilizing a content analyzer, application customizer, and controller to provide personalized content based on user interests and behavior.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If static or irrelevant content is provided to users, then the service provider can maintain simpler content delivery systems, but user engagement and retention decrease

Engineering Contradiction:
Improvecontent relevanceVSAvoidcontent delivery system
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements dynamic content delivery by analyzing user behavior, preferences, and contextual information to automatically customize and adapt content in real-time. The system transitions from static content provision to dynamic content adaptation based on user interactions, device characteristics, and environmental factors, thereby improving content relevance without requiring complete system redesign

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system performs preliminary analysis of user profiles, historical behavior, and content preferences before content delivery. By pre-processing user data and establishing customization rules in advance, the system can quickly adapt content without adding significant complexity to the real-time delivery process, resolving the contradiction between adaptability and system complexity

Inventive Principle:
Principle #10Preliminary action

2Productivity

If context-aware customization is implemented, then user engagement increases, but system complexity and processing requirements increase

Engineering Contradiction:
Improveuser engagementVSAvoidapplication delivery system
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent segments the content customization process into distinct modules: user profile analysis, content tagging, matching algorithms, and delivery mechanisms. This modular segmentation allows each component to be optimized independently and reduces overall system complexity by breaking down the complex customization task into manageable, reusable segments that can be processed efficiently

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system creates simplified copies or representations of user profiles and content metadata that can be quickly processed and matched. By working with condensed data representations rather than complete detailed information, the system achieves high user engagement through personalized content while reducing the computational complexity and processing requirements of the delivery system

Inventive Principle:
Principle #26Copying

3Duration of action of stationary object

If content is continuously updated and personalized, then user retention improves, but data processing and storage requirements increase

Engineering Contradiction:
Improveuser retentionVSAvoiddata processing volume
Core Design Contradiction:
Duration of action of stationary objectVSQuantity of substance

Solution Approach 1:

The patent implements efficient data management by changing the parameters of data storage and processing. Instead of storing and processing all possible content variations, the system stores standardized content with metadata tags and user profile parameters, then generates personalized content through parameter-based filtering and assembly. This approach extends user retention through continuous personalization while significantly reducing data storage and processing requirements

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS10691759B2Contextual application customization
Publication Date: 2020.06.23 YAHOO ASSETS LLC
  • US10691759B2 patent drawing
  • US10691759B2 patent drawing
  • US10691759B2 patent drawing

AI summary

System and method for delivering context customized applications comprising a content analyzer, an application customizer, and a controller adapted. The content analyzer is adapted to determine topics in content requested by a user. The application customizer is adapted to customize an application based on the determined topics, to form a context customized application. The controller is adapted to receive the request for the context customized application including information regarding the requested content, and is adapted to send the context customized application to the requester of the context customized application.