Contextual Content Overlay for Digital Media Playback

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Solution Overview

Problem

Viewers of digital entertainment media, such as TV shows and films, often struggle to recall characters, objects, and locations due to the extended time between installments, which can detract from the viewing experience and cause distraction.

Innovation Solution

A computer-implemented method that detects names in media components, identifies associated entities, and retrieves contextual data to provide supplemental content for display, enhancing user understanding and engagement by offering timely information about characters, objects, and locations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If supplemental content is provided to enhance viewer understanding, then viewer engagement is improved, but viewer distraction increases

Engineering Contradiction:
Improveviewer engagementVSAvoidviewer distraction
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The system provides supplemental content selectively based on local conditions - detecting when specific entities are mentioned in the media and providing contextually relevant information only at those moments, rather than continuously. This localized approach enhances understanding of specific characters, objects, or locations without creating constant distraction.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system monitors media playback and detects entity mentions in real-time, using this feedback to trigger supplemental content delivery. This feedback mechanism ensures content is provided only when relevant to the current context, improving engagement while minimizing unnecessary distraction.

Inventive Principle:
Principle #23Feedback

2Loss of information

If contextual information is provided in real-time, then viewer understanding is enhanced, but system complexity increases

Engineering Contradiction:
Improveviewer understandingVSAvoidsystem complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system uses an intermediary processing layer that detects entity mentions in media and retrieves pre-prepared contextual information from a database. This intermediary approach simplifies the overall system by separating the detection, retrieval, and delivery functions, making the complexity manageable while still providing real-time contextual enhancement.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

Contextual information about entities is pre-prepared and stored in a database before media playback. When an entity is detected during playback, the system simply retrieves the pre-prepared information rather than generating it in real-time, reducing computational complexity while maintaining real-time responsiveness.

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If supplemental content is delivered continuously, then viewer engagement is maintained, but information overload occurs

Engineering Contradiction:
Improveviewer engagementVSAvoidinformation overload
Core Design Contradiction:
Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The system applies partial action by providing supplemental content only when entities are mentioned in the media, rather than continuously. This selective approach maintains viewer engagement with relevant information while avoiding information overload by omitting unnecessary content during periods when no entities are being discussed.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS10205794B2Enhancing digital media with supplemental contextually relevant content
Publication Date: 2019.02.12 INTERNATIONAL BUSINESS MACHINE CORPORATION
  • US10205794B2 patent drawing
  • US10205794B2 patent drawing
  • US10205794B2 patent drawing

AI summary

A computer-implemented method includes detecting a name occurring in a component of a media playing on a first user endpoint device. The component is contained within an electronic signal. An entity in the media that is associated with the name is identified, and stored data that is contextually related to the entity is retrieved. The data is then formatted as supplemental content for display to a user of the first user endpoint device.