Contextual Discovery Application for Real-Time Ad Delivery
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Solution Overview
Problem
Conventional online marketing and advertising techniques are costly and inefficient in providing contextually relevant information to users, often requiring extensive time for users to find relevant products or services, while exposing them to security and privacy risks.
Innovation Solution
A contextual discovery application on a client device processes user data to identify contextual information, retrieves relevant advertisements from a database, and displays them in real-time on the device, using user preferences, demographics, location, and semantic analysis to rank advertisements based on device and server rankings.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If conventional online advertising techniques are used to provide advertising promotions on websites, then advertisers can reach potential consumers, but the process becomes expensive and less effective in providing contextually relevant information
Solution Approach 1:
The system enables the client device to autonomously perform contextual discovery and advertisement selection without requiring manual advertisement placement by advertisers. The processing unit automatically analyzes user context from acquired information and selects relevant advertisements, making the system self-sufficient in delivering contextualized ads.
Solution Approach 2:
The patent introduces a contextual discovery application as an intermediary between the user and advertisements. This application processes user information, identifies contextual relevance, and mediates the delivery of appropriate advertisements, replacing the traditional direct placement model with a smart intermediation layer.
2Loss of information
If users search for relevant content on the internet to find products or services, then they can access information, but the process is time consuming and exposes users to security and privacy risks
Solution Approach 1:
The system performs preliminary contextual analysis by continuously acquiring information from applications and identifying contextual patterns in advance. When a user needs product or service information, the advertisement and relevant content are already prepared and ready for immediate display, eliminating the need for users to perform time-consuming searches.
Solution Approach 2:
The client device's processing unit autonomously performs the information retrieval and filtering functions that would otherwise require user-initiated searches. The system self-services the user by automatically analyzing context, identifying relevant products or services, and presenting them without user intervention in the search process.
3Loss of information
If users search for products or services on the internet, then they can find relevant information, but they are exposed to security and privacy related issues
Solution Approach 1:
The contextual discovery application serves as a trusted intermediary that processes user information locally on the client device. By keeping the contextual analysis and advertisement selection process on-device, the system mediates between user data and external advertising networks, preventing direct exposure of user information to potentially insecure external sources.
Solution Approach 2:
The system performs contextual discovery and advertisement selection self-contained on the client device using local processing. This self-service approach minimizes the need for external network communications that could expose users to security and privacy risks, as the critical processing functions are executed locally without requiring users to access external search engines or advertising platforms.
Data Source
AI summary
A contextual discovery application is presented. The contextual discovery application is adapted to be executed on a computing device, wherein the computing device is a client in a client-server environment and the contextual discovery application on execution enables a processing unit to receive a set of information from a data acquisition unit on the computing device and to process the set of information to identify a contextual information from the set of information, to receive one or more advertisements from a database related to the contextual information, and it renders the advertisement on a display unit of the computing device in a real-time. The data acquisition unit acquires the set of information from at least one application currently running or previously running on the computing device. Embodiments including a computing device and system and methods for facilitating contextual discovery are also presented.