Contextual Display System with Inline Feedback Loops

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Solution Overview

Problem

User navigation through multiple screens on consumer devices is inefficient due to repetitive and irrelevant content, as existing systems fail to dynamically adjust displays based on user feedback and preferences.

Innovation Solution

A service provider system remembers user selections and feedback, revising displays to exclude previously viewed or uninterested content, providing a more focused and relevant interface by using inline feedback loops and dynamic content updates.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If users navigate through multiple screens to obtain information or complete transactions, then users can access detailed information and complete complex tasks, but navigation efficiency decreases and user experience deteriorates due to repetitive and irrelevant content

Engineering Contradiction:
Improvenavigation efficiencyVSAvoiduser experience
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The display dynamically adjusts its content based on user feedback and preferences. The system modifies the displayed content in real-time by incorporating inline feedback loops that capture user selections and preferences, then revises subsequent displays to exclude previously viewed or uninterested content, making the navigation process adaptive and efficient

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system implements inline feedback loops that capture user selections and preferences directly at the point of interaction. This feedback is immediately processed to revise the displayed content, creating a closed-loop system where user input directly influences subsequent content presentation, eliminating repetitive and irrelevant information

Inventive Principle:
Principle #23Feedback

2Loss of information

If displays show comprehensive content to meet user information needs, then information completeness is improved, but display clutter increases and relevance decreases

Engineering Contradiction:
Improveinformation completenessVSAvoiddisplay clutter
Core Design Contradiction:
Loss of informationVSObject-generated harmful factors

Solution Approach 1:

The system extracts and removes previously viewed or uninterested content from subsequent displays. By identifying and excluding content that has already been presented or that users have indicated disinterest in, the system maintains information completeness for new relevant content while eliminating redundant and cluttering elements

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The display content is dynamically revised based on user feedback. The system continuously adapts the displayed information by incorporating user selections and preferences, ensuring that only relevant and new content is presented, thereby maintaining information completeness while reducing clutter

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS10055749B2Local contextual display
Publication Date: 2018.08.21 PAYPAL INC
  • US10055749B2 patent drawing
  • US10055749B2 patent drawing
  • US10055749B2 patent drawing

AI summary

A service provider system remembers feedback by a user when the user selects an offer, a presented option, or other content from a page or display on a user device. The user is then taken to a new page or screen with details about the offer, option, or other content. When the user goes back to the original page or screen, the page is revised based on the user feedback. For example, a dialog box may pop up over the selected offer to ask the user whether the user accepted the offer or is not interested in the offer. If so, the offer disappears and subsequent pages may not show the selected offer again.