Contextual E-Commerce Navigation Overlays from Web Page Entities
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Solution Overview
Problem
Current web page advertisements are displayed indiscriminately, leading to reduced viewer engagement and revenue loss, and fail to provide essential product information, affecting conversion rates in electronic commerce.
Innovation Solution
A system and method to inject navigation elements with static content by processing textual information from web pages, identifying entities using techniques like part of speech tagging and word embedding, locating relevant web resources, and embedding universal resource locators to display overlay views when users interact with these entities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If advertisements are displayed on web pages, then revenue is generated, but viewer engagement is reduced and conversion rate is affected
Solution Approach 1:
The patent applies local quality by making advertisement content and placement adaptive to the specific webpage context. Instead of uniform advertisements, the system generates localized ad content based on the webpage's textual information, entities identified through NLP, and product details, creating relevant ad placements that maintain viewer engagement while generating revenue.
Solution Approach 2:
The patent implements dynamics by making the advertisement system responsive and adaptive. The system dynamically processes webpage content, identifies relevant entities, and generates appropriate advertisements in real-time based on user interactions and webpage context, transforming static ad placements into dynamic, context-aware content.
2Loss of energy
If advertisements redirect users to another webpage, then advertising revenue is generated, but user focus level is reduced
Solution Approach 1:
The patent applies the nested doll principle by embedding advertisement content directly within the existing webpage structure. Advertisements are nested within the webpage content flow, allowing users to view ad information without leaving the current page, thus maintaining user focus while generating revenue through contextual advertising.
3Loss of energy
If e-commerce advertisements are displayed, then advertising revenue is generated, but product information is insufficient affecting conversion rate
Solution Approach 1:
The patent uses an intermediary approach by introducing a processing subsystem that acts as a mediator between the webpage content and the advertisement generation. This intermediary processes textual information, identifies entities through NLP techniques, and generates informed advertisements with relevant product details, bridging the gap between basic advertising and information-rich content.
Solution Approach 2:
The patent replaces traditional mechanical ad placement systems with an intelligent processing system that uses NLP, entity recognition, and content analysis. This substitution enables the system to automatically extract product information from webpage content and generate relevant advertisements, eliminating the need for manual ad creation while providing comprehensive product information.
Data Source
AI summary
A system to inject navigation elements with static content of a website for electronic commerce is disclosed. The system includes a content sourcing module to source content from the website. The system includes a processing module to process textual information present in the content sourced to obtain processed data. The processing module is configured to tokenize the processed data to extract keywords and to identify entities from the keywords extracted. The system includes a locating module to locate web resources offering sale of the entities identified and to shortlist the web resources. The system includes a hyperlink module to embed a universal resource locator corresponding to the web resources to the entities upon shortlisting. The system includes an overlay module to display an overlay view of the web resources in a user interface when a user interacts with the entities.