Contextual Interface for Multi-Provider Item Selection

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Solution Overview

Problem

Users face difficulties in completing orders across multiple providers in online marketplaces due to differing order requirements and conditions, leading to abandoned purchases when the total quantity from multiple providers does not meet individual thresholds.

Innovation Solution

Implementing a contextual user interface service that highlights provider-specific order criteria, indicates progress toward meeting these criteria, and displays relevant items associated with the selected providers, allowing seamless transitions between virtual storefronts without losing context.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If users browse items from multiple providers in a centralized marketplace, then they can access a larger variety of items, but they may abandon orders when total quantity from multiple providers does not meet individual provider thresholds

Engineering Contradiction:
Improveaccess to items from multiple providersVSAvoidorder completion
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The system provides real-time feedback to users about their progress toward meeting provider-specific order thresholds. The contextual user interface displays information about which items contribute to meeting criteria for each provider, enabling users to adjust their selections accordingly and complete orders successfully across multiple providers

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The user interface is segmented into provider-specific contexts, allowing users to view and select items from different providers separately while understanding how each selection contributes to individual provider thresholds. This segmentation helps users track progress toward meeting criteria for each provider without confusion

Inventive Principle:
Principle #1Segmentation

2Quantity of substance

If the system displays all items from all providers in a centralized interface, then users have comprehensive item access, but the interface becomes complex and difficult to navigate

Engineering Contradiction:
Improvetotal item availabilityVSAvoidinterface complexity
Core Design Contradiction:
Quantity of substanceVSDevice complexity

Solution Approach 1:

The interface divides the comprehensive item collection into separate provider-specific contexts or tabs. Users can selectively navigate through different provider contexts, viewing items relevant to each provider without being overwhelmed by the entire catalog. This segmentation maintains comprehensive item access while reducing perceived and actual interface complexity

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Each provider-specific context in the interface is customized to display only items and information relevant to that provider, such as provider-specific pricing, availability, and order criteria. This local quality approach ensures that users see only what is relevant to their current selection context, simplifying the interface while maintaining comprehensive coverage

Inventive Principle:
Principle #3Local quality

3Adaptability or versatility

If users switch between different provider storefronts, then they can compare items and meet different order criteria, but they lose contextual information and must restart selections

Engineering Contradiction:
Improveprovider comparison capabilityVSAvoidcontext loss during transitions
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The contextual user interface serves multiple functions simultaneously: it displays items from the current provider, shows progress toward meeting that provider's criteria, and maintains information about previously viewed providers and items. This multi-functionality allows users to switch between provider contexts without losing any contextual information, as the interface preserves selection history and progress data across transitions

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10599293B1Contextual interface for item selection
Publication Date: 2020.03.24 AMAZON TECH INC
  • US10599293B1 patent drawing
  • US10599293B1 patent drawing
  • US10599293B1 patent drawing

AI summary

Systems and methods are described for generating, displaying, and navigating contextual user interfaces. A contextual user interface is associated with a particular context, such as a particular provider of items. A contextual user interface generation service may generate a contextual user interface for a particular provider, or may generate a contextual user interface for an aggregate context that includes multiple providers. A user interface element may be provided for navigating from one context to another, and a contextual user interface may be displayed or updated as the selected context changes. The contextual user interface may display context-specific information, such as provider-specific items, criteria, or other information, and may automatically change the displayed context as context-specific items are selected.