Contextual Interstitials for Media Engagement
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Solution Overview
Problem
Current media recommendation systems lack the ability to provide contextually relevant and timely interstitial messages based on user interactions with media objects, such as songs, which can enhance user engagement and experience.
Innovation Solution
An interstitial message server system that selects and delivers interstitial messages, including audio, image, or text content, based on user feedback like, skip, or playthrough events, utilizing user and social network data to create personalized and engaging content, such as popularity rankings, friend interactions, and event notifications, while minimizing delay in presentation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the system sends interstitial messages to the user computer, then user engagement is enhanced through contextual relevance, but the system complexity increases due to the need to track and process multiple user events and select appropriate messages
Solution Approach 1:
The system segments interstitial messages into different types (like interstitial, skip interstitial, playthrough interstitial) corresponding to different user events. This segmentation allows the system to handle each message type independently based on specific user actions, enhancing contextual relevance while managing complexity through structured categorization.
Solution Approach 2:
The system pre-loads and stores multiple interstitial messages (like, skip, and playthrough messages) at the user computer before they are needed. This preliminary action enables the user computer to select and present the appropriate message immediately when a user event occurs, without requiring real-time communication with the interstitial message server, thus reducing system complexity during event processing.
2Loss of time
If the system presents interstitial messages with minimal delay after user events, then user engagement is improved through timely feedback, but the processing speed requirements increase
Solution Approach 1:
The system performs preliminary actions by storing multiple pre-selected interstitial messages (like message, skip message, playthrough message) at the user computer before events occur. When a user event is detected, the corresponding pre-stored message can be presented immediately with minimal delay, as no real-time selection or network communication is needed.
Solution Approach 2:
The user computer is equipped with the capability to autonomously select and present the appropriate interstitial message based on detected user events, without requiring real-time intervention from the interstitial message server. This self-service approach minimizes processing delays and enables immediate feedback to user actions.
Data Source
AI summary
An interstitial message server system selects a like interstitial message that corresponds to a like user event generated by a user, a skip interstitial message corresponding to a skip user event generated by the user and a playthrough interstitial message corresponding to a play through user event. The like, skip and playthrough interstitial messages can be selected based upon an identifier of a media object that can be presented to the user. At least one each of the like, skip and playthrough interstitial messages can be sent to a user computer before or during the presentation of a media object. While or after the media object is presented to the user at the user computer, the user computer can be caused to detect a like, skip or playthrough user event with respect to the media object. The user computer can be caused to present the like, skip or playthrough interstitial message that was received by the computer and that corresponds to the detected like, skip or playthrough user event with minimal delay from the time the user event is detected.