Contextual Mobile Content Placement on Communication Facilities
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Solution Overview
Problem
Mobile devices face difficulties in using search technologies designed for conventional online use due to limitations in displaying appropriate content, entering queries, and navigating in environments adapted for full screen displays and high-speed network connections, and existing search engines are not optimized for delivering search results on mobile communication facilities.
Innovation Solution
A system and method that enhance search capabilities on mobile communication facilities by receiving website requests, gathering contextual information, associating it with mobile content, and displaying this content alongside the website, using a server to combine mobile content with the website, and providing an opt-in function for automatic contextual syndication, allowing for relevance-based association and presentation of mobile content such as advertisements or sponsored links.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional search engines are used on mobile devices, then search functionality is provided, but the search results are not optimized for mobile display and interaction
Solution Approach 1:
The patent applies local quality by creating mobile-specific search results that are tailored to mobile device characteristics. The system generates different search result formats optimized for mobile displays, including condensed layouts, prioritized content, and mobile-friendly link presentations, rather than simply scaling down desktop results.
Solution Approach 2:
The patent segments search results into mobile-optimized components, separating essential information from detailed content. It divides results into prioritized segments that fit mobile screen real estate, with hierarchical presentation that allows users to access more details on demand, addressing the limited display area of mobile devices.
2Ease of operation
If mobile content is integrated with website content, then user experience is improved, but system complexity increases
Solution Approach 1:
The patent introduces an intermediary component that acts as a bridge between mobile content sources and website content. This intermediary layer handles the complexity of content integration, matching, and delivery, while presenting a simplified interface to both users and content providers, thereby managing system complexity without compromising user experience.
Solution Approach 2:
The patent creates a universal content integration system that can handle multiple types of mobile content (ads, sponsored links, contextual information) and integrate them with various website formats. The system provides multi-functional capabilities for content matching, delivery, and optimization across different contexts, reducing the need for separate specialized systems.
Data Source
AI summary
In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility.