Contextual Mobile Communication Platform Using Encoded Short URLs
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Solution Overview
Problem
The proliferation of mobile and online communication leads to information overload and non-relevant messaging, making it difficult for users to effectively engage with relevant content.
Innovation Solution
A contextual mobile communication platform that utilizes encoded short URLs to deliver context-driven experiences through mobile or web-based applications, enabling tailored marketing and communication by sending welcome SMS messages, automatic email footers, and configurable applications that persist context even after app installation, facilitating user engagement and deep linking.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Speed
If mobile and online communication is used to deliver content to users, then communication reach and speed are improved, but information overload and relevance quality deteriorate
Solution Approach 1:
The patent segments communication channels and content types based on user context. Different communication methods (SMS, email, push notifications, in-app messages) are selected and configured according to user preferences, device type, and situational context, allowing relevant information to be delivered through appropriate channels while filtering out irrelevant content.
Solution Approach 2:
The system applies local quality by customizing communication content and delivery methods for specific user contexts. User profiles store context information including communication preferences, device characteristics, and situational data, enabling tailored message content and delivery timing that improves relevance while maintaining fast communication.
2Ease of manufacture
If generic messaging is used to communicate with users, then implementation simplicity is improved, but user engagement quality deteriorates
Solution Approach 1:
The system performs preliminary action by collecting and storing user context information during initial interactions and device registration. User profiles are pre-configured with communication preferences, device types, and contextual data before actual messaging campaigns begin, enabling personalized communication without complex real-time processing during message delivery.
Solution Approach 2:
The patent implements a universal communication platform that handles multiple communication types (SMS, email, push notifications, in-app messages) through a single system architecture. This multi-functional approach allows generic messaging infrastructure to adapt to different user contexts and preferences while maintaining implementation simplicity through unified management.
3Loss of information
If context information is collected and stored for personalized communication, then messaging relevance is improved, but system complexity increases
Solution Approach 1:
The system implements self-service by automatically collecting, storing, and managing user context information without requiring manual intervention. User profiles are automatically updated based on device registration, interaction patterns, and communication responses, reducing the need for complex manual configuration and management while maintaining high personalization levels.
Data Source
AI summary
Systems and methods for mobile communication platforms are described. In one embodiment, a method for distributing contextual information over a network to a first remote subscriber computer comprises receiving contextual information at a transmission server sent from a data source over a network, storing the remote subscriber's preferences relating to defined communication aspects, configuring the contextual information accordingly, and providing a configurable viewer application to the first remote subscriber for installation on the remote subscriber computer, the configurable viewer application including an interactive graphical user interface for viewing the configured contextual information. In a further aspect, the method includes sending a first encoded short URL for downloading the configurable application in a message to the first remote subscriber's computer.