Contextual Multimedia Metatagging for Personalized Advertising
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Solution Overview
Problem
Traditional advertising methods in multimedia content, such as television and digital video recorders, lack interactivity and personalization, allowing viewers to skip ads while not engaging with products of interest effectively.
Innovation Solution
A multimedia distribution system that uses metatags inserted into multimedia content based on customer data and preferences, allowing viewers to access additional information, interact with, or transact on products featured during the content, providing a personalized and engaging experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional advertising methods are used in multimedia content, then advertising coverage is provided, but viewer engagement and interaction with products of interest are insufficient
Solution Approach 1:
The patent introduces metatags as an intermediary element between the multimedia content and the viewer. These metatags contain encoded product information and are inserted into the content at relevant points, enabling viewers to access additional product information without disrupting the viewing experience. The metatags act as a mediator that bridges the gap between static advertising and viewer information needs.
Solution Approach 2:
The patent adds a new dimension to traditional advertising by incorporating interactive elements. Instead of purely visual or auditory advertising, the system adds an informational dimension through metatags that provide product details, specifications, and purchasing information. This transforms advertising from a passive experience to an active information-gathering process.
2Adaptability or versatility
If DVRs are used to provide viewing control, then viewers can skip advertisements, but advertising effectiveness is reduced
Solution Approach 1:
The patent prepares advertising content in advance by inserting metatags into the multimedia content during encoding. This preliminary action ensures that product information is already embedded in the content before the viewer watches it. Even if viewers use DVR controls to skip traditional ads, the metatags remain embedded in the content they do watch, ensuring advertising effectiveness is maintained.
Solution Approach 2:
The patent ensures continuous advertising presence by integrating metatags throughout the multimedia content rather than concentrating them in separate advertisement segments. This distribution of advertising information across the entire content ensures that advertising messages continue to reach viewers even when they skip traditional ad breaks using DVR controls.
3Device complexity
If static advertising presentations are used, then content delivery is simple, but customer interaction and transaction capability are limited
Solution Approach 1:
The patent makes the metatag system multi-functional by enabling it to serve multiple purposes: providing product information, enabling customer interaction, and facilitating transactions. The same metatag infrastructure supports various levels of customer engagement, from information gathering to direct purchasing, without requiring separate systems for each function.
Solution Approach 2:
The patent transforms static advertising into a dynamic system where metatags can respond to viewer actions and preferences. The system adapts by providing different levels of interaction based on viewer engagement, allowing the advertising content to evolve from passive display to active customer engagement and transaction processing.
Data Source
AI summary
A multimedia distribution system is provided that includes a multimedia distributor and a customer device. The multimedia distributor is in communication with a multimedia producer. The multimedia producer produces multimedia content. The multimedia distributor encodes the multimedia content with a metatag. The customer device is in communication with the multimedia distributor and is configured to present the multimedia content to a customer and provide the customer with a plurality of options for the customer to obtain additional information about a subject of the metatag. The multimedia distributor encodes the multimedia content with the metatag based on information about the customer.