Contextual Services System for Online-Offline Data Continuity
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Solution Overview
Problem
Consumers face a lack of continuity and relevance in their shopping experiences across online and offline platforms, with little integration between in-store and online interactions, leading to irrelevant product promotions and search results due to the absence of contextual information sharing between merchants and users.
Innovation Solution
A system that enables merchants and users to engage through electronic devices across platforms by selectively sharing user data, allowing for personalized and contextual experiences by storing and retrieving user context based on access permissions, and providing a bridge between online and offline interactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If cookies are used to promote products from previously visited websites, then product promotion capability is improved, but integration with in-store experiences and consumer control is lost
Solution Approach 1:
The patent introduces a contextual services system as an intermediary between users and merchants. This system collects contextual information from multiple sources (online visits, in-store visits, mobile app usage) and makes it available to merchants through controlled access. The system acts as a mediator that enables information continuity while maintaining user control through permission settings and transparency about data usage.
Solution Approach 2:
The patent segments the contextual information system into distinct components: user profile data, contextual information repository, merchant access controls, and transparency mechanisms. This segmentation allows different parts of the system to serve specific functions - collecting information online and offline, storing it securely, controlling merchant access based on user permissions, and providing transparency to users about what data is collected and how it's used.
2Adaptability or versatility
If contextual information is shared across multiple merchants and platforms, then service personalization is improved, but user privacy control and data security become more complex
Solution Approach 1:
The patent creates a universal contextual services system that serves multiple functions: collecting information from various sources (online, offline, mobile), storing it in a centralized repository, controlling access for different merchants, and providing transparency to users. This multi-functional system enables service personalization across platforms while consolidating what would otherwise be separate complexity management systems into a single unified platform.
3Stability of the object's composition
If online and offline merchant experiences are integrated, then consumer experience continuity is improved, but system integration complexity increases
Solution Approach 1:
The patent merges online and offline merchant experiences into a unified contextual services system. The system combines data from online website visits, in-store physical visits, and mobile app usage into a single contextual information repository. This merging enables experience continuity across channels while managing integration complexity through a centralized architecture that handles all data collection, storage, and distribution in one system rather than requiring separate integration systems for each channel.
Data Source
AI summary
Disclosed are various embodiments for establishing a connection between a client device and a third-party entity device and providing services associated with a third-party entity to the client device according to user-defined access permissions. A context environment can be determined according to user data and third-party entity data. Services available to the user device can be selected according to the context environment, the user-defined access permissions and third-party defined instructions. Upon selecting the services, the services are provided to the client device and a connection between the client device and a third-party entity device can be established.