Contextual Social Messaging Selective Delivery
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Solution Overview
Problem
Current social messaging services lack the ability to deliver information selectively and efficiently, often overwhelming users with irrelevant content, and fail to adapt to the recipient's context, such as location or activity, limiting personalized communication and monetization opportunities.
Innovation Solution
The system enables conditional message delivery based on spatial and temporal data, allowing senders to specify when and where messages are delivered, using context such as location, QR codes, or application usage, enabling targeted communication and advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If social messaging services deliver information to all users, then the volume of shared information increases, but users are overwhelmed with irrelevant content
Solution Approach 1:
The patent applies local quality by delivering messages selectively to specific recipients based on their contextual state (location, activity, device status) rather than universally to all users. The system evaluates recipient-specific conditions to determine message relevance, ensuring that each user receives information tailored to their current situation rather than a blanket flood of content.
Solution Approach 2:
The system changes the parameter of message delivery from unconditional to conditional based on contextual parameters such as recipient location, current activity, and device state. By introducing these contextual parameters as delivery criteria, the system transforms the delivery mechanism to filter information based on relevance rather than volume.
2Speed
If social messaging services deliver messages without contextual conditions, then delivery speed is fast, but message relevance to recipient decreases
Solution Approach 1:
The system performs preliminary evaluation of recipient context (location, activity, device state) before delivering the message. This pre-check ensures that only relevant messages are delivered, maintaining high relevance without significantly impacting delivery speed for qualifying messages. The contextual evaluation happens in advance of the actual delivery decision.
3Device complexity
If social messaging services provide basic information sharing, then service simplicity is maintained, but monetization opportunities are limited
Solution Approach 1:
The patent applies universality by designing a contextual delivery framework that serves multiple functions: it improves user experience through relevant messaging, enables precise advertising targeting, supports location-based services, and facilitates various monetization models. This single contextual evaluation mechanism supports diverse application scenarios and revenue streams without requiring separate systems for each function.
4Ease of manufacture
If social messaging services use traditional information sharing criteria, then implementation is simple, but communication selectivity and efficiency are reduced
Solution Approach 1:
The system introduces an intermediary contextual evaluation layer between the message sender and recipient. This intermediary assesses recipient context (location, activity, device state) to determine message relevance, enabling efficient selective delivery without requiring complex changes to the fundamental messaging infrastructure. The intermediary acts as a smart filter that operates transparently in the message delivery path.
Data Source
AI summary
Disclosed is a system and method for selectively delivering shared information. The disclosed systems and methods enable a sending user to decide what context of information is to be shared, in that a sending user can determine when and where information is shared. This enables increased social engagement towards relevant information. Additionally, this enables a vast opportunity for commercial opportunities, whereby advertisements can be served contingent upon a consumer's context, and/or only when the product or service offered to the consumer is relevant.