Conversational Interface for Sales Data Insights

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Solution Overview

Problem

Small businesses lack the resources and expertise to analyze their vast amounts of sales data effectively, hindering their ability to derive actionable insights for improving performance.

Innovation Solution

A conversational interface system that processes natural language queries from merchants, retrieves relevant transaction data, and uses analytical models to generate actionable insights, allowing businesses to access and understand their sales information without requiring specific technical knowledge.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If small businesses use traditional data analysis methods, then they can extract useful information from sales data, but they require specialized technical skills and resources that are not ordinarily available

Engineering Contradiction:
Improveactionable information extractionVSAvoidtechnical skill requirement
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent introduces a conversational interface system that acts as an intermediary between the merchant and the complex data analysis infrastructure. The natural language processor translates simple merchant questions into analytical queries, while the response generator converts complex analytical results into plain language answers. This intermediary layer eliminates the need for merchants to possess specialized data analysis skills while still enabling them to extract actionable insights from their sales data.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If small businesses implement comprehensive data analysis systems, then they can derive useful insights, but the system complexity and resource requirements increase significantly

Engineering Contradiction:
Improvebusiness performance improvementVSAvoidanalysis system complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The conversational interface system is designed to perform multiple functions through a single unified platform. It can handle various types of analytical queries (sales trends, customer behavior, inventory patterns), process different data sources (transaction data, customer data, inventory data), and provide diverse output formats (text responses, visualizations, recommendations). This multi-functionality allows small businesses to implement a comprehensive data analysis system without needing separate specialized tools for each analytical task, thereby reducing overall system complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system enables merchants to independently conduct data analysis through natural language queries without requiring external analysts or complex configuration. The natural language processor automatically interprets merchant questions, the analytical engine processes the queries against available data, and the response generator delivers actionable insights. This self-service capability allows merchants to perform comprehensive data analysis using their existing resources while the system handles the complexity of data processing and interpretation.

Inventive Principle:
Principle #25Self-service

3Loss of information

If small businesses access detailed transaction data, then they can identify performance patterns, but they lack the expertise to interpret large volumes of various types of information

Engineering Contradiction:
Improvesales information accessibilityVSAvoiddata interpretation difficulty
Core Design Contradiction:
Loss of informationVSDifficulty of detecting and measuring

Solution Approach 1:

The response generator acts as an intermediary that translates complex analytical results into plain language explanations. It takes the structured data and statistical findings from the analytical engine and converts them into natural language responses that are easily understood by merchants. This intermediary layer makes detailed transaction data accessible to merchants without requiring them to possess expertise in data interpretation, as the system automatically explains performance patterns, trends, and actionable insights in terms familiar to business owners.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10685301B2Method and system for providing sales information and insights through a conversational interface
Publication Date: 2020.06.16 MASTERCARD INT INC
  • US10685301B2 patent drawing
  • US10685301B2 patent drawing
  • US10685301B2 patent drawing

AI summary

A method and system are described that provide responses to natural language queries regarding the performance of a business. The method and system processes data from multiple data sources including information generated by the business and analyzes the data to provide actionable suggestions as to how to determine how to improve the performance of the business. The use of natural language queries allows for a merchant without a business intelligence background obtain these insights easily.