Conversion Path Performance Analysis System
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Solution Overview
Problem
Existing technologies lack effective methods to provide comprehensive performance measures and reports for content providers, specifically regarding user interactions with content prior to a conversion, which hinders advertisers' ability to analyze and optimize their advertising strategies.
Innovation Solution
The system obtains user interaction data for multiple conversions, analyzing interactions with content items associated with targeting keywords. It computes performance measures such as time lag, path length, and assisted conversion metrics, providing detailed reports to content providers to enhance their understanding of user interactions and conversion paths.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If comprehensive user interaction data is collected and analyzed, then measurement precision of conversion path performance is improved, but device complexity and data processing requirements increase
Solution Approach 1:
The patent segments conversion path analysis into distinct components: user interaction data collection, conversion event tracking, path reconstruction algorithms, and performance metric calculation. This segmentation allows the complex system to process data in manageable stages, improving measurement precision without overwhelming system complexity.
Solution Approach 2:
The patent introduces intermediary data structures and processing layers that mediate between raw user interaction data and final performance metrics. These intermediaries organize and structure data flow, enabling precise conversion path measurement while managing system complexity through structured data transformation.
2Loss of information
If detailed conversion path data is tracked and reported, then information completeness for optimization is improved, but loss of time for data processing increases
Solution Approach 1:
The patent implements preliminary action by pre-processing and structuring user interaction data as it is collected, organizing it into conversion path sequences in real-time. This preliminary organization reduces the computational burden during report generation, maintaining information completeness while reducing processing time delays.
Solution Approach 2:
The patent ensures continuous data processing and analysis throughout the user interaction journey, rather than batch processing after conversion. This continuous action maintains up-to-date conversion path information without creating processing bottlenecks, as the system continuously updates metrics as new interactions occur.
Data Source
AI summary
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.