Convertible Shipping Platform With Adjustable Trade Show Display

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing shipping carts, skids, or pallets are inefficient for trade shows as they can clutter the display area, require excessive drayage costs and equipment, and do not accommodate products of varying sizes effectively, leading to unsightly storage and increased transportation costs.

Innovation Solution

A convertible apparatus that can transform from a shipping platform into a table or shelf of varying height, width, and length, using a sleeve-and-pin adjustment mechanism, allowing for flexible configuration and concealed storage, suitable for transportation, drayage, and display of items.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If shipping carts, skids, or pallets are used for drayage, then products can be delivered to the booth or showroom, but the presence of the cart, skid, or pallet in the showroom or booth may distract trade fair attendees from the product demonstration (e.g., because of clutter or unsightliness)

Engineering Contradiction:
Improvedelivery capabilityVSAvoidclutter and unsightliness
Core Design Contradiction:
Quantity of substanceVSObject-generated harmful factors

Solution Approach 1:

The display table is designed to serve dual functions: it acts as both a product display platform and a shipping cart for drayage. The convertible structure allows the same object to fulfill transportation needs while maintaining an aesthetically pleasing appearance during product demonstration, thereby eliminating the need for separate drayage equipment in the showroom.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Quantity of substance

If drayage via carts, skids, or pallets is used, then products can be transported to the booth or showroom, but the drayage can be time consuming and the drayage equipment can be expensive

Engineering Contradiction:
Improvetransportation capabilityVSAvoiddrayage time
Core Design Contradiction:
Quantity of substanceVSLoss of time

Solution Approach 1:

The display table is designed to serve dual functions: it acts as both a product display platform and a shipping cart for drayage. The convertible structure allows the same object to fulfill transportation needs while maintaining an aesthetically pleasing appearance during product demonstration, thereby eliminating the need for separate drayage equipment in the showroom.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Adaptability or versatility

If multiple tables are used to accommodate products of varying sizes, then each product variant can be displayed appropriately, but the use of multiple tables increases equipment and transportation costs associated with attending the tradeshow

Engineering Contradiction:
Improveaccommodation of varying product sizesVSAvoidnumber of tables
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display table incorporates adjustable components including telescoping legs with sleeve-and-pin mechanisms that allow dynamic adjustment of table height and length. This dynamic design enables a single table to adapt to various product sizes and display requirements, replacing the need for multiple fixed-size tables.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display table is designed to serve dual functions: it acts as both a product display platform and a shipping cart for drayage. The convertible structure allows the same object to fulfill transportation needs while maintaining an aesthetically pleasing appearance during product demonstration, thereby eliminating the need for separate drayage equipment in the showroom.

Inventive Principle:
Principle #6Universality (Multi-functionality)

4Quantity of substance

If large product inventories are kept at the trade show, then product availability is ensured, but the remaining inventory must either be placed in a remote storage or is scattered around the show room in an unsightly manner

Engineering Contradiction:
Improveproduct inventoryVSAvoidcluttered showroom
Core Design Contradiction:
Quantity of substanceVSObject-generated harmful factors

Solution Approach 1:

The display table design incorporates nested storage capabilities where additional tables or storage components can be positioned underneath the main display surface. This nested arrangement allows inventory to be stored in an organized manner beneath the display area, preventing clutter while maintaining product accessibility.

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentUS8578862B1Show desk and shipping platform
Publication Date: 2013.11.12 SHIRLEY LESLIE R
  • US8578862B1 patent drawing
  • US8578862B1 patent drawing
  • US8578862B1 patent drawing

AI summary

Disclosed is a shipping platform (e.g., a cart, skid, or pallet) or a display desk, table, or shelf. In one embodiment, the apparatus may convert from a six, eight, or ten foot long shipping platform to a six, eight, or ten foot long table or shelf. The table or shelf surface may be raised or lowered and multiple apparatus can be stacked on top of each other to create larger shelves. Operably, the apparatus may be used for transportation, drayage, and storage (e.g., underneath the platform or shelf when setup as a table) of items to be displayed.