Targeted Content Delivery Using Cookies for Privacy-Preserving Ad Breaks
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Solution Overview
Problem
Existing video service providers lack the ability to select appropriate secondary content for users during streaming due to privacy and competitive concerns, as they do not receive personal user details from content source websites.
Innovation Solution
A method where a user's browser logs into the video service provider's website during content streaming, allowing the provider to store user information such as cookies, which are used to determine and deliver personalized secondary content when commercial breaks occur.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If the content source website requests user login credentials from the video service provider, then the video service provider can obtain user personal details for targeted advertising, but the user's privacy and competitive confidentiality are compromised
Solution Approach 1:
The patent introduces a cookie as an intermediary data structure that enables information exchange between the content source website and video service provider without direct sharing of personal credentials. The cookie contains encrypted or anonymized user identifiers that allow the service provider to retrieve user information indirectly, thus resolving the contradiction between obtaining user details and protecting privacy/confidentiality.
Solution Approach 2:
Instead of transmitting actual user credentials, the system creates a copy or representation of user identification information in the form of a cookie. This copy contains sufficient information for targeted advertising purposes while being decoupled from the original sensitive credentials, thereby enabling information flow without compromising security and privacy.
2Productivity
If the video service provider selects generic secondary content without user information, then privacy is preserved, but the effectiveness and personalization of advertising is reduced
Solution Approach 1:
The cookie serves as a mediator that carries user identification information from the content source website to the video service provider's server. This intermediary mechanism enables the provider to access user demographics and preferences for selecting personalized secondary content, thereby improving advertising effectiveness without requiring direct exposure of sensitive user data.
Solution Approach 2:
The system performs preliminary action by storing user identification information in a cookie during the initial login process. This pre-stored information is then available for later use when selecting secondary content, allowing the video service provider to deliver personalized advertising without needing to request or process sensitive user data at the moment of content delivery.
3Adaptability or versatility
If the content source website stores user login credentials, then targeted advertising is enabled, but security and competitive advantages are compromised
Solution Approach 1:
The patent extracts the essential identifying information from the complete user credential set and stores only this extracted portion in the cookie. This extraction process separates the necessary data for targeted advertising from the sensitive authentication credentials, enabling adaptability in content selection while maintaining security and confidentiality of the original credentials.
Solution Approach 2:
The cookie acts as an intermediary that holds a simplified representation of user information rather than the full credentials. This intermediary structure provides the video service provider with enough information to perform targeted advertising while maintaining a security barrier that protects the actual login credentials from being stored or transmitted to third parties.
Data Source
AI summary
A computing device may be configured to provide an address for second content to a user device. The computing device may receive an indication of an advertisement break in content to be presented to a user device The computing device may retrieve information associated with the user (e.g., user preference information) from the user device. Using this information, and based on customization options associated with a provider of second content, the computing device may generate at least one parameter for selecting the second contend and send a message to the user device. The message may include an address for the second content and the at least one parameter for selecting the second content.